AdExchanger

The account maintains moderate engagement with an average of 27 likes and 8 retweets per tweet. The engagement rate suggests a focused and interested audience, though there is room for growth in interactions.

The audience is primarily professionals in digital advertising, marketing, and media, including publishers, advertisers, and industry analysts. The content is tailored to those interested in data-driven strategies and industry trends.

The account frequently references industry events and key figures, indicating a focus on thought leadership and event coverage. It highlights discussions around pricing changes and their impact on publishers and tech companies, showing an interest in market dynamics. The use of verified accounts and notable industry voices suggests a strategic effort to build credibility and authority.