AWS UK & Ireland

The account maintains a steady level of engagement with an average of 319 likes and 171 retweets per tweet. The content is tailored to both technical and general audiences, ensuring broad reach and interaction.

The primary audience includes businesses, developers, and professionals interested in cloud computing and AWS services. It also targets sports enthusiasts through partnerships with rugby teams and events.

The account frequently collaborates with sports organizations to promote AWS technologies through engaging content. It leverages trending events and keynotes to drive awareness and participation in AWS initiatives. The use of hashtags and links to external content helps in increasing visibility and driving traffic to AWS resources.