CAL FIRE

The account averages 1,131 likes and 388 retweets per tweet, indicating strong audience interaction. Its verified status and consistent posting contribute to its engagement levels.

The primary audience includes residents of California, emergency responders, and environmental stakeholders. Followers are likely interested in real-time updates on wildfires and public safety information.

The account highlights the increasing frequency and severity of wildfires since 2000, emphasizing the need for preparedness. It uses video content to provide a visual representation of current fire conditions and firefighter challenges. Recent tweets also touch on historical events like Labor Day, suggesting a broader focus on public awareness and community engagement.