ActionAid Zimbabwe
ActionAid is a global justice organisation working with people living in poverty and exclusion to achieve social justice gender equality and poverty eradication
10396
Followers
1549
Following
3464
Tweets
13,5
Avg Engagement
30
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ActionAidZim's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-08-23
- Verification:No
- Location:Zimbabwe
Data Summary
- Tweets Analyzed:3201
- Avg Likes per Tweet:6,9
- Avg Retweets per Tweet:6,6
- Followers Analyzed:9584
Engagement Analysis
Based on 3201 tweetsThe account has an average of 108 likes and 48 retweets per tweet, indicating moderate engagement. Verified accounts make up 0.6% of their followers, suggesting a mix of personal and organizational followers.
6,9
Avg Likes/Tweet
6,6
Avg Retweets/Tweet
22070
Total Likes
21187
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
3
Median Retweets
15
75th Percentile
3402
Top Tweet
1,3
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
51,8%
Original
18,1%
Replies
26,6%
Retweets
3,5%
Quotes
0,0%
Threads
0,2%
With Media
87,2%
With Links
61,0%
With #Tags
78,4%
With @Mentions
1,6%
With Emojis
229
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0,35
Reply/Original Ratio
0,13
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93,8%
Weekday Posts
6,2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3201 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 851 retweets (27% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3201 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9584 followersThe audience is likely composed of socially conscious individuals, activists, and supporters of humanitarian causes. They are interested in stories of change and advocacy for justice and equality.
Good
Audience Quality
16,0%
Suspicion Index
16,7%
Low-Quality %
197
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
23,2%
Empty Bio
16,9%
<10 Tweets
22,4%
Mass Following (>2K)
0,0%
New (<90 days)
17,3%
Low Ratio (<0.1)
0,0%
New (<180 days)
78,8%
No URL
10,1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
41381141
Total Potential Reach
197
Median Follower Reach
767
75th Percentile Reach
21,1%
>1K followers
2,7%
>10K followers
0,7%
>50K followers
0,4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
59,9%
Creators
5738 accounts
23,2%
Consumers
2222 accounts
16,9%
Dormant
1624 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
53
Verified Followers
0.55% of total
481
Protected Accounts
5.02% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14106437 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4201078 | - | - |
| @NelsonMandela | 1565026 | Activist | Human rights, equality, justice |
| @nonprofitorgs | 775135 | Nonprofit Advocate | Nonprofits, Digital Marketing, Fundraising |
| @263Chat | 575821 | Media Organization | Zimbabwe, Media, National dialogue |
| @AdnanKavustur | 574202 | Political Communications | Kurumsal İletişim, Tanıtım, Halkla İlişkiler |
| @TembaMliswa | 529378 | Politician | Farmer, Businessman, Sports |
| @DavidColtart | 442346 | Politician | Christianity, Human Rights, Politics |
| @ZimEye | 415049 | Journalist | Zimbabwe, Africa, Journalism |
| @StarfmZimbabwe | 409259 | Radio Broadcaster | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7357
Followers With Bio
2227
Followers Without Bio
76.76%
% With Bio
23.24%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3201 analyzed7833
Combined Engagement
271
Total Likes
7562
Total Retweets
1567
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @amnestyusa: Journalism is not a crime. Journalism is not a crime. Journalism is not a crime. Journalism is not a crime. Journalism is not a crime. Journalism is not a crime. Journalism is not a crime. Journalism is not a crime. Journalism is not a crime. #WorldPressF
RT @antonioguterres: I mourn the death of UNFPA chief Dr Babatunde Osotimehin. Our world lost a great champion of well-being for all, especially women & girls. https://t.co/LJmrSM3OrR
RT @UN_Women: 🎉Happy birthday Beyoncé!🎉 Thank you for always speaking up for equality & inspiring us all. #BeyDay https://t.co/6rdvQhJypk
RT @UN_Women: The day a girl is married, her entire future is compromised. Will you take a stand against child marriage on the last day of the #16days of Activism? https://t.co/NcWQHmbInC #orangetheworld https://t.co/s5tZIzBO18
Njobola Primary School in binga district before and After pictures.From muddy classrooms to proper required and approved classrooms @ZNCWC @tsuromabasa @JoyMabenge @chipiwac @takabote https://t.co/vRpECHP9mx
Key Insights & Takeaways
They focus on showcasing real-life impact through before-and-after visuals, which can be highly engaging. They highlight local leaders and their achievements, which can inspire and build community pride. They participate in global campaigns, aligning their work with international movements for justice and accountability.
Strengths
- + Established follower base of 10396
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ActionAidZim reveals an growing Twitter presence with 10396 followers. The account demonstrates a content-creator strategy, averaging 13,5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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