Urmas Reinsalu
Former Minister of Foreign Affairs of the Republic of Estonia 🇪🇪
14556
Followers
300
Following
1237
Tweets
192,1
Avg Engagement
168
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UrmasReinsalu's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2017-01-31
- Verification:No
- Location:Tallinn, Estonia
Data Summary
- Tweets Analyzed:1230
- Avg Likes per Tweet:136,5
- Avg Retweets per Tweet:55,6
- Followers Analyzed:14113
Engagement Analysis
Based on 1230 tweetsHis tweets receive high engagement, with an average of 8,387 likes and 1,516 retweets, indicating strong public interest in his views. The verified status of 2.9% suggests a mix of personal and institutional followers.
136,5
Avg Likes/Tweet
55,6
Avg Retweets/Tweet
167845
Total Likes
68399
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
17
Median Likes
9
Median Retweets
80
75th Percentile
25932
Top Tweet
13,2
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
64,6%
Original
2,2%
Replies
24,2%
Retweets
9,0%
Quotes
0,0%
Threads
0,3%
With Media
75,4%
With Links
82,0%
With #Tags
63,6%
With @Mentions
65,9%
With Emojis
255
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,03
Reply/Original Ratio
0,37
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86,9%
Weekday Posts
13,1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 1230 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 298 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 1230 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 14113 followersHis audience includes policymakers, diplomats, and individuals interested in Eastern European politics and international security. The content is likely to resonate with those who follow geopolitical developments and advocacy for Ukraine.
Average
Audience Quality
25,3%
Suspicion Index
24,4%
Low-Quality %
111
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35,4%
Empty Bio
18,7%
<10 Tweets
29,4%
Mass Following (>2K)
0,0%
New (<90 days)
46,9%
Low Ratio (<0.1)
0,0%
New (<180 days)
81,2%
No URL
13,4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
59435618
Total Potential Reach
111
Median Follower Reach
495
75th Percentile Reach
16,0%
>1K followers
3,2%
>10K followers
1,0%
>50K followers
0,6%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
67,6%
Creators
9547 accounts
13,6%
Consumers
1921 accounts
18,7%
Dormant
2645 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
407
Verified Followers
2.88% of total
1231
Protected Accounts
8.72% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14106665 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4201199 | - | - |
| @NATO | 1804189 | International Relations | peace, security, freedom |
| @poroshenko | 1332112 | Politician | Politics, Ukraine, Leadership |
| @DmytroKuleba | 1130457 | Minister | Foreign policy, Diplomacy, Ukraine |
| @BillKristol | 1038342 | Political Commentator | Politics, Journalism, Commentary |
| @LeBronJames | 1006909 | - | - |
| @carlbildt | 786105 | Diplomat | Foreign policy, Global health, Multilateral cooperation |
| @NatashaBertrand | 785980 | Reporter | White House, National Security, Reporting |
| @EnricoLetta | 742582 | Politician | Politics, Leadership, Think tank |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
9110
Followers With Bio
5003
Followers Without Bio
64.55%
% With Bio
35.45%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 1230 analyzed66159
Combined Engagement
55614
Total Likes
10545
Total Retweets
13232
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
40%
With Links
Topical Analysis:
We, 🇪🇪 🇱🇻 🇱🇹 Foreign Ministers, call on Germany to provide Leopard tanks to Ukraine now. This is needed to stop Russian aggression, help Ukraine and restore peace in Europe quickly. Germany as the leading European power has special responsibility in this regard.
As we witnessed Russian mercenary Prigozhin send his bloody hammer to @Europarl_EN I’d like him to accept our little gift also that is waiting for him in #Hague. https://t.co/jTXx6Z4tUO
I consider the membership of Russia, an aggressor state, illegitimate in the #UN #SecurityCouncil. Russia should not be a #UNSC member!
🇪🇪 has decided to no longer accept people from Russia, who are #Schengen visa holders that has been granted by 🇪🇪, to enter the country. I call on other governments to follow such steps.
I met with @ZelenskyyUa in #Kyiv & his message was clear. #Ukraine️ 🇺🇦immediately needs more weapons to defend themselves against Russian agression. It is our mutual responsibility to our shared security. https://t.co/dB6wcLzDyB
Key Insights & Takeaways
He frequently criticizes Russian aggression and calls for international support for Ukraine. He highlights the illegitimacy of Russia's membership in the UN Security Council. He engages with global political figures and institutions, such as the European Parliament.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 14556
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UrmasReinsalu reveals an well-established Twitter presence with 14556 followers. The account demonstrates a content-creator strategy, averaging 192,1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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