Robert Kennedy College
Swiss Quality Education Since 1998 - 100% Online Master's in Exclusive Partnership with University of Cumbria, University of Salford and York St John University
66621
Followers
415
Following
2269
Tweets
173,2
Avg Engagement
141
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @rkcswiss's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-12-18
- Verification:No
- Location:Zürich
Data Summary
- Tweets Analyzed:2183
- Avg Likes per Tweet:1,2
- Avg Retweets per Tweet:172,0
- Followers Analyzed:50000
Engagement Analysis
Based on 2183 tweetsThe account has an average of 92 likes and 31 retweets per tweet, indicating moderate engagement. The use of links and promotional content suggests a focus on driving traffic to their website and programs.
1,2
Avg Likes/Tweet
172,0
Avg Retweets/Tweet
2666
Total Likes
375459
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
6
75th Percentile
262384
Top Tweet
2,6
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
50,1%
Original
7,3%
Replies
42,6%
Retweets
0,0%
Quotes
0,0%
Threads
0,9%
With Media
72,1%
With Links
27,8%
With #Tags
56,8%
With @Mentions
1,1%
With Emojis
112
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,15
Reply/Original Ratio
0,0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78,3%
Weekday Posts
21,7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 2183 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 930 retweets (43% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 2183 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50000 followersThe primary audience is professionals and students seeking advanced degrees. The content is tailored to individuals interested in online learning and international education opportunities.
Good
Audience Quality
18,2%
Suspicion Index
22,9%
Low-Quality %
106
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39,4%
Empty Bio
14,1%
<10 Tweets
16,5%
Mass Following (>2K)
0,0%
New (<90 days)
30,0%
Low Ratio (<0.1)
0,0%
New (<180 days)
80,1%
No URL
6,3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
56364561
Total Potential Reach
106
Median Follower Reach
317
75th Percentile Reach
8,1%
>1K followers
0,8%
>10K followers
0,2%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
59,8%
Creators
29890 accounts
26,1%
Consumers
13066 accounts
14,1%
Dormant
7044 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
154
Verified Followers
0.23% of total
8192
Protected Accounts
12.1% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14106492 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hootsuite | 7331335 | Social Media Manager | Social media, news, tips |
| @verified | 4201125 | - | - |
| @OleItumbi | 2140354 | Strategist | Politics, Communication, Farming |
| @6BillionPeople | 2038853 | - | - |
| @zlj517 | 2001980 | Spokesman | Geopolitics, Diplomacy, Communication |
| @SenMutula | 1105849 | - | - |
| @CMEGroup | 693242 | Finance | Derivatives, Marketplace, Diverse |
| @ProfKibwana | 683515 | Governor | Governance, Leadership, Kenya |
| @CalvinHelin | 585788 | Author | empowerment, responsibility, self-reliance |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
40669
Followers With Bio
27013
Followers Without Bio
60.09%
% With Bio
39.91%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 2183 analyzed311802
Combined Engagement
0
Total Likes
311802
Total Retweets
62360
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @CIA: We can neither confirm nor deny that this is our first tweet.
RT @TwitterAds: Together we made moments that matter in 2014. For each RT we will donate $1 in ads (up to $35K) to @MSF. #GiveItAway https://t.co/7RzVFgh5Cl
RT @DalaiLama: Once your mind is calm and full of love, there is no room for hatred or fear. Others will trust you because of your open heart.
RT @HouseofCards: I will leave a legacy. #Underwood2016 http://t.co/lEC49fd7X1
RT @yanisvaroufakis: Democracy deserved a boost in euro-related matters. We just delivered it. Let the people decide. (Funny how radical this concept sounds!)
Key Insights & Takeaways
The account heavily promotes its master's programs and partnerships with UK universities. It uses links to direct followers to more information about the programs. The content is primarily focused on recruitment and career development.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 66621
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @rkcswiss reveals an well-established Twitter presence with 66621 followers. The account demonstrates a content-creator strategy, averaging 173,2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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