Cepheid
Dedicated to improving healthcare with accurate, rapid, easy-to-use molecular diagnostic testing
11925
Followers
340
Following
819
Tweets
29,6
Avg Engagement
63
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @CepheidNews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-08-31
- Verification:No
- Location:Sunnyvale, CA
Data Summary
- Tweets Analyzed:735
- Avg Likes per Tweet:4,6
- Avg Retweets per Tweet:25,0
- Followers Analyzed:12005
Engagement Analysis
Based on 735 tweetsThe account has average engagement with likes and retweets, indicating a steady but not high level of interaction. The content is likely shared by followers interested in healthcare and diagnostics.
4,6
Avg Likes/Tweet
25,0
Avg Retweets/Tweet
3396
Total Likes
18377
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
10
75th Percentile
5717
Top Tweet
2,48
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
71,0%
Original
2,4%
Replies
24,4%
Retweets
2,2%
Quotes
0,0%
Threads
0,4%
With Media
93,1%
With Links
77,1%
With #Tags
49,4%
With @Mentions
1,0%
With Emojis
192
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,03
Reply/Original Ratio
0,09
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
89,0%
Weekday Posts
11,0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 735 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 179 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 735 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 12005 followersThe primary audience includes healthcare professionals, researchers, and public health officials interested in diagnostic technologies. Followers are likely looking for updates on medical innovations and regulatory approvals.
Good
Audience Quality
14,6%
Suspicion Index
17,6%
Low-Quality %
178
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26,9%
Empty Bio
14,3%
<10 Tweets
14,6%
Mass Following (>2K)
0,0%
New (<90 days)
21,3%
Low Ratio (<0.1)
0,0%
New (<180 days)
49,6%
No URL
8,3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
112128438
Total Potential Reach
178
Median Follower Reach
635
75th Percentile Reach
18,0%
>1K followers
3,2%
>10K followers
0,9%
>50K followers
0,5%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
68,2%
Creators
8182 accounts
17,6%
Consumers
2107 accounts
14,3%
Dormant
1716 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
175
Verified Followers
1.46% of total
1160
Protected Accounts
9.66% of total
11 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SrBachchan | 48424430 | Actor | Bollywood, Actor, Poetry |
| @JohnCena | 14106741 | Wrestler | Wrestling, Motivation, Self-promotion |
| @alexoficial | 6754837 | Singer | Music, Mexico, Tour |
| @verified | 4201306 | - | - |
| @MnetKR | 3067901 | Entertainment | Music, Channel, Asia |
| @soledadobrien | 1320654 | Journalist | working, mom, journalist |
| @LILBTHEBASEDGOD | 1251115 | Rapper | Music, Writing, Film |
| @CityofJoburgZA | 1163514 | Government | Government, Johannesburg, Municipality |
| @AlbertoCiurana | 1081723 | Chief Content Officer | TV, Content, Distribution |
| @LeBronJames | 1006959 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8778
Followers With Bio
3227
Followers Without Bio
73.12%
% With Bio
26.88%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 735 analyzed11816
Combined Engagement
552
Total Likes
11264
Total Retweets
2363
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @WHO: It's World Antibiotic Awareness Week! ALWAYS seek the advice of a qualified healthcare professional before taking antibiotics. 💊 Help us stop the spread of #AntibioticResistance https://t.co/OgE079jHRQ
RT @WHO: Today is #WorldTBDay Despite being curable, tuberculosis is the world’s leading infectious killer. We need more leaders for a TB-free world! To #EndTB, we need YOU. https://t.co/xpCBvndG8S https://t.co/lYElGAluQD
RT @WHO: Today is #WorldTBDay. WHO is calling on countries and partners to Unite to #EndTB https://t.co/z5XN7voK47 https://t.co/cuqagcEYsv
RT @WHO: It's #WorldTBDay! #Tuberculosis, the world’s top infectious disease killer, claims 5,000 lives each day https://t.co/FuNA4D8PKb #EndTB https://t.co/ulA0MNvwVo
Cepheid Receives Emergency Use Authorization from FDA for Rapid SARS-CoV-2 Test: First Rapid, Point-of-Care and Near-Patient Molecular Test for Detection of Virus that Causes COVID-19 https://t.co/w0NJxcvSv5
Key Insights & Takeaways
The account frequently highlights FDA approvals and new diagnostic tools, indicating a focus on regulatory and technological advancements. It emphasizes rapid, point-of-care testing, suggesting a priority on accessibility and speed in diagnostics. The use of hashtags and partnerships with organizations like FINDdx indicates a strategic approach to reach a broader audience and align with global health initiatives.
Strengths
- + Established follower base of 11925
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @CepheidNews reveals an growing Twitter presence with 11925 followers. The account demonstrates a content-creator strategy, averaging 29,6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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