Rádio Novelo
🧶 Ouça Rádio Novelo Apresenta, nosso novo podcast original. Episódios inéditos às quintas. Disponível nos apps e no site: https://radionovelo.com.br/originais/apresenta/
32937
Followers
180
Following
3238
Tweets
29,1
Avg Engagement
114
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @radionovelo's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2019-01-14
- Verification:No
- Location:Rio de Janeiro, Brasil
Data Summary
- Tweets Analyzed:2727
- Avg Likes per Tweet:23,1
- Avg Retweets per Tweet:5,9
- Followers Analyzed:28279
Engagement Analysis
Based on 2727 tweetsThe account maintains a steady level of engagement with its followers, indicating a loyal and active audience. The average likes and retweets per tweet suggest a moderate level of interaction.
23,1
Avg Likes/Tweet
5,9
Avg Retweets/Tweet
63105
Total Likes
16203
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
2
Median Retweets
24
75th Percentile
2385
Top Tweet
0,88
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
36,0%
Original
31,1%
Replies
26,1%
Retweets
6,8%
Quotes
0,0%
Threads
0,0%
With Media
79,9%
With Links
22,4%
With #Tags
80,9%
With @Mentions
24,6%
With Emojis
204
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0,86
Reply/Original Ratio
0,26
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
83,1%
Weekday Posts
16,9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 2727 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 711 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 2727 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 28279 followersThe audience is likely interested in podcasts, audio content, and Brazilian media. They engage with the content through likes, retweets, and visits to the podcast's website and apps.
Good
Audience Quality
17,2%
Suspicion Index
19,7%
Low-Quality %
114
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33,0%
Empty Bio
10,3%
<10 Tweets
14,0%
Mass Following (>2K)
0,0%
New (<90 days)
37,2%
Low Ratio (<0.1)
0,0%
New (<180 days)
78,6%
No URL
6,5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
98339425
Total Potential Reach
114
Median Follower Reach
372
75th Percentile Reach
11,6%
>1K followers
2,2%
>10K followers
0,7%
>50K followers
0,4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
77,6%
Creators
21941 accounts
12,1%
Consumers
3421 accounts
10,3%
Dormant
2917 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
732
Verified Followers
2.59% of total
4570
Protected Accounts
16.16% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14106662 | Wrestler | Wrestling, Motivation, Self-promotion |
| @folha | 8849216 | Jornalismo | politics, journalism, news |
| @verified | 4201238 | - | - |
| @andrizek | 2105724 | Sports Commentator | Sports, Journalism, TV |
| @MarceloFreixo | 1977449 | Politician | Family, Education, Politics |
| @gduvivier | 1833960 | - | - |
| @PaolaCarosella | 1725735 | - | - |
| @LuluSantos | 1658332 | Musician | Music, Art, Creativity |
| @revistapiaui | 1538368 | Magazine | journalism, culture, humor |
| @MariMoon | 1448580 | Influencer | Art, Music, Travel |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
18947
Followers With Bio
9332
Followers Without Bio
67.0%
% With Bio
33.0%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 2727 analyzed6260
Combined Engagement
5836
Total Likes
424
Total Retweets
1252
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
“Acho um luxo.” Completamos a temporada de Praia dos Ossos com um raro registro em vídeo de Ângela Diniz. Trata-se de um comercial de cartão de crédito dirigido por Luiz Sergio Person. O vídeo foi cedido pela família do diretor à nossa equipe. https://t.co/d9BIVwZEDx
É com essa equipe que a gente faz podcasts. A Rádio Novelo deseja um ótimo fim de ano para todos os nossos ouvintes. https://t.co/Nj0eMqZyBy
A parceria Rádio Novelo e @globoplay vem aí! Estreia na sexta (27) o podcast ‘A República das Milícias’, um original @globoplay produzido pela Novelo. O podcast é baseado no livro do jornalista Bruno Paes Manso. Episódios também disponíveis na @deezerBR. https://t.co/T8NnXsjmUg
Praia dos Ossos, o primeiro podcast original Rádio Novelo, ultrapassou a marca de um milhão de downloads. A série narrativa estreou em setembro e tem oito episódios, disponíveis em todas as plataformas de áudio. https://t.co/thlgbACQP9
A atriz Marjorie Estiano vai interpretar Ângela Diniz em uma série baseada no podcast Praia dos Ossos, que lançamos em 2020. A novidade saiu na coluna da jornalista @PatriciaKogut, do @JornalOGlobo. Leia mais: https://t.co/DK4qld1Q7J
Key Insights & Takeaways
The account focuses on original podcast content and partnerships with media platforms like Globoplay. It uses a mix of promotional and storytelling tweets to engage its audience. The use of video content and collaborations highlights its effort to diversify its media presence.
Strengths
- + Established follower base of 32937
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @radionovelo reveals an growing Twitter presence with 32937 followers. The account demonstrates a content-creator strategy, averaging 29,1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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