Peter Gillibrand
Currently @BBCNewsnight | Reporter/Newsreader @BBCWalesNews | Prev @global | Cymro 🏴| Over-keen runner | Guest Lecturer | Views not my employers
15720
Followers
6118
Following
32348
Tweets
412,4
Avg Engagement
54
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @GillibrandPeter's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2018-10-01
- Verification:No
- Location:Cardiff, Wales
Data Summary
- Tweets Analyzed:599
- Avg Likes per Tweet:13,3
- Avg Retweets per Tweet:399,1
- Followers Analyzed:14809
Engagement Analysis
Based on 599 tweetsTheir tweets receive moderate engagement with an average of 249 likes and 46 retweets. Verified accounts make up a small portion of their followers.
13,3
Avg Likes/Tweet
399,1
Avg Retweets/Tweet
7971
Total Likes
239057
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
30
75th Percentile
77993
Top Tweet
26,23
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
25,2%
Original
37,6%
Replies
32,7%
Retweets
4,5%
Quotes
0,0%
Threads
0,5%
With Media
35,1%
With Links
7,7%
With #Tags
63,4%
With @Mentions
34,1%
With Emojis
134
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1,49
Reply/Original Ratio
0,14
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
66,6%
Weekday Posts
33,4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 599 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 196 retweets (33% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 599 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 14809 followersTheir audience includes news enthusiasts, Welsh culture followers, and sports fans. They also engage with academics and policy discussions.
Good
Audience Quality
15,9%
Suspicion Index
13,5%
Low-Quality %
358
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
22,6%
Empty Bio
7,7%
<10 Tweets
30,6%
Mass Following (>2K)
0,0%
New (<90 days)
18,6%
Low Ratio (<0.1)
0,0%
New (<180 days)
72,8%
No URL
4,4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
79891572
Total Potential Reach
358
Median Follower Reach
1132
75th Percentile Reach
27,5%
>1K followers
3,8%
>10K followers
0,9%
>50K followers
0,5%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
81,3%
Creators
12045 accounts
11,0%
Consumers
1631 accounts
7,7%
Dormant
1133 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
707
Verified Followers
4.77% of total
1492
Protected Accounts
10.07% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @VancityReynolds | 21278222 | Actor | gin, mobile, soccer |
| @JohnCena | 14105764 | Wrestler | Wrestling, Motivation, Self-promotion |
| @UlrichJvV | 1148350 | Activist | Digital media, Global development, Gardening and sustainability |
| @mrjamesob | 1130581 | Radio Host | Politics, Radio, Author |
| @funder | 1107073 | Journalist | Politics, Journalism, Music |
| @theJeremyVine | 788853 | Broadcaster | radio, eggheads, poetry |
| @carolvorders | 747247 | TV Host | TV, Entrepreneur, Adventure |
| @LBC | 647889 | News broadcaster | News, Conversation, Britain |
| @paulmasonnews | 622759 | Journalist | History, Ideology, Resistance |
| @MrScottEddy | 611196 | Travel Expert | Travel, Hospitality, Brand Strategy |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
11456
Followers With Bio
3353
Followers Without Bio
77.36%
% With Bio
22.64%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 599 analyzed186488
Combined Engagement
0
Total Likes
186488
Total Retweets
37298
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @sunraysandstuff: I’ll read it later
RT @MichaelWarbur17: In 2006 a high school English teacher asked students to write to a famous author & ask for advice. Kurt Vonnegut was…
RT @FabrizioRomano: 🚨 Exclusive news confirmed: Thomas Tuchel becomes new FC Bayern head coach, full agreement in place. He has already acc…
RT @ChelseaFC: Frank Lampard returns as Caretaker Manager until the end of the season. 🤝
RT @btsportfootball: SCENES 😳 @Wrexham_AFC's Ben Foster comes up BIG to save @Official_NCFC's last-minute penalty 🦸♂️ https://t.co/n4ZBSM…
Key Insights & Takeaways
They frequently share news about Welsh and international events, emphasizing local and global impact. Their content often highlights achievements and policy developments in Wales. They maintain a balance between professional reporting and personal interests like running and lecturing.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 15720
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @GillibrandPeter reveals an well-established Twitter presence with 15720 followers. The account demonstrates a conversation-first approach, averaging 412,4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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