Burton Albion FC

The account shows moderate to high engagement, with an average of 1,319 likes and 89 retweets per tweet. The engagement rate suggests a loyal and active fan base that interacts with the club's content regularly.

The audience primarily consists of football fans, supporters, and followers of the club's events, women's team, academy, and league activities. The content is tailored to engage both local and broader football communities.

The account frequently shares content related to the club's events and activities, indicating a focus on community engagement. It includes references to historical and emotional moments, such as the Hillsborough memorial, which can foster a deeper connection with the audience. The use of multiple affiliated accounts suggests a strategic effort to expand the club's reach and visibility across different segments.