Motherwell FC

The average engagement per tweet is high, with over 4,000 likes and 900 retweets, indicating strong supporter interaction. The content is well-received and shared within the community.

The audience includes football fans, local community members, and supporters who value social responsibility. They are likely interested in both sports and charitable causes.

The club emphasizes resilience and support, encouraging followers to seek help when needed. They highlight community stories and charitable causes, such as Zac Gunn's lung transplant. They honor late players and maintain a connection with fans through memorials and tributes.