@muckrack | Tweet Data Analysis

Overview

Tweets covering

9 days

Latest tweet was on

2023-03-29

Earliest tweet was on

2023-03-20

Total number of tweets analysed

150

Average age of authors' accounts

11 years

Types of Tweets

Number of Retweets

28

18% of total

Number of Original tweets

94

62% of total

Number of tweets that were Quotes

9

6% of total

Number of tweets that were Replies

21

14% of total

Number of tweets that contain Hashtags

39

26% of total

Number of tweets that contain Mentions

150

100% of total

Devices Used to Tweet

Top 5 Devices

Source	Count
Twitter Web App	91
Twitter for iPhone	20
Twitter for Android	9
Hootsuite Inc.	8
SocialOomph	7

Device Distribution

Top 10 Accounts by Followers

Username	Name	Bio	Followers count
PRNews	PRNEWS	The hub for communicators. Conferences, awards and how-to content. #PRNEWS	175888
PRWeekUS	PRWeekUS	Breaking news, features, analysis & opinions in the PR, marketing & communications industries. https://t.co/EY37AODjbf	86428
muckrack	Muck Rack	Helping organizations find the right journalists to pitch, report on media coverage and prove the value of their work.	59802
WalterDGreason	Walter D. Greason the World Professor	#WomensHistoryMonth . DeWitt Wallace Professor of History. @macalester. Defends the right to learn. #WakandaSyllabus, #RacialViolenceSyllabus. He/him.	36513
PRisUs	Michelle Garrett (she/her)	PR/writer gal. B2B PR consultant. Freelance writer. Journalism enthusiast. Marketing. Manufacturing. Tech. #FreelanceChat host. Co-host #PRLunchHour on Spaces.	36367
Abantu_	Abantu Book Festival	• EST 2016 • https://t.co/BnvH5F8pWf • thando@abantubooks.co.za •	22747
craigtimes	Craig Pittman	THE STATE YOU'RE IN & MANATEE INSANITY both out in paperback now! Other books: NYT bestseller OH, FLORIDA! & CAT TALE. Columnist, Florida Phoenix. Florida man.	20992
InstituteForPR	Institute for Public Relations	Celebrating 65+ years of serving as a source for the latest research in the PR industry. Subscribe to our IPR Research Letter: https://t.co/awmT76B9Vw	16533
mlauriat	Marilyn 🌊 🌊 🌊#ResistersUnitedVote2024 🇨🇦	~All that is necessary for evil to succeed is that good men do nothing~ Edmund Burke. #ConnectBlue #NeverVoteConservative #NeverVoteRepublican	14250
360Magazine	360 MAGAZINE	GREEN \| DESIGN \| POP \| NEWS Award-winning pop publication on green trends and leading brands for diverse innovators.	12651

Top 10 Accounts by Friends

Username	Name	Bio	Followers count
muckrack	Muck Rack	Helping organizations find the right journalists to pitch, report on media coverage and prove the value of their work.	63324
PRNews	PRNEWS	The hub for communicators. Conferences, awards and how-to content. #PRNEWS	44115
WalterDGreason	Walter D. Greason the World Professor	#WomensHistoryMonth . DeWitt Wallace Professor of History. @macalester. Defends the right to learn. #WakandaSyllabus, #RacialViolenceSyllabus. He/him.	27350
PRisUs	Michelle Garrett (she/her)	PR/writer gal. B2B PR consultant. Freelance writer. Journalism enthusiast. Marketing. Manufacturing. Tech. #FreelanceChat host. Co-host #PRLunchHour on Spaces.	14693
mlauriat	Marilyn 🌊 🌊 🌊#ResistersUnitedVote2024 🇨🇦	~All that is necessary for evil to succeed is that good men do nothing~ Edmund Burke. #ConnectBlue #NeverVoteConservative #NeverVoteRepublican	14440
Boutonski	Paul WB	Newswire, Corp Comms; Client Success Leader @BusinessWire - a Berkshire Hathaway co • VIEWS MINE	10973
InstituteForPR	Institute for Public Relations	Celebrating 65+ years of serving as a source for the latest research in the PR industry. Subscribe to our IPR Research Letter: https://t.co/awmT76B9Vw	5770
tynanwrites	Dan Tynan	Ink+pixel-stained wretch. Substack: https://t.co/M2bELDd5JP Mastodon (aka Mastodan): https://t.co/dEuxaOg8BP Post: https://t.co/whJrf2aej7	5481
ShepNYC	Sarah ShepardShepNYC	Group Vice President, New York @businesswire Business Wire, a Berkshire Hathaway Company, native NYC gal. Tweets are personal & don't reflect my company views.	5006
CrisAintMarchin	Incredible panic rules.	Author of "brilliant but disturbing" books @thenewpress and @mumblerspress. Aspiring antiracist pacifist. https://t.co/rYCv3cv7Eq. Disabled 30 yrs frm MS.	5001

Most Active Users

Username	Bio	Number of tweets
craigtimes	THE STATE YOU'RE IN & MANATEE INSANITY both out in paperback now! Other books: NYT bestseller OH, FLORIDA! & CAT TALE. Columnist, Florida Phoenix. Florida man.	7
OnTopofPR	A podcast/videocast for top marketers to learn more about modern #PR tips, topics, and trends. Produced by @axiapr. Presented by @ReviewMaxer.	7
martincohn1	PR Guy Par Excellance	5
CarolReynolds2	Random thoughts shared with strangers....yeah, that sounds like a great idea....	4
amyzipkin	Covering emerging business and career trends and the people who create them. Tweets are not endorsements.	4
TheRoffDraft	https://t.co/BwL01xe9EP & https://t.co/VwrJK2fcUQ. Ex-UPI & U.S. News. Vintage mystery lover + dogs +old movies. Trivia king. Punster. Father. Fiancé.	4
PRisUs	PR/writer gal. B2B PR consultant. Freelance writer. Journalism enthusiast. Marketing. Manufacturing. Tech. #FreelanceChat host. Co-host #PRLunchHour on Spaces.	4
muckrack	Helping organizations find the right journalists to pitch, report on media coverage and prove the value of their work.	3
NRPRGroup	#NRPRGroup is a strategic positioning agency serving clients in the sports, entertainment, tech and consumer industries. Goodbye old #PR firms. Hello future!	3
TheBrianPenny	Bank whistleblower & media expert…human writer…fmr New Times, The Street, CryptoBriefing, High Times, etc…I put the :/ in https://	3

Tweets Per Day

Top 10 Tweets by Retweets

ID	Text	Retweet count
1640012489487155201	Always lots of great takeaways in @muckrack's State of Journalism survey. Twitter is the most used social platform for journalists- 90% use it to follow news, promote their work or …	22
1638245338564685851	The 2023 State of Journalism report from @muckrack shares what 2,000+ journalists had to say about using Twitter, responding to pitches, and attending in-person events: https://t.co/g13irYQSBm	2
1640733794381578241	“Your focus determines your reality.” Find out what #StarWars and @muckrack have to do with #PRpros in our newest blog: https://t.co/7aGcqFILrq Then, let us know your favorite Episode in the …	2
1639555440311963648	Special thanks to my top new tweeps this week @muckrack, @Abantu_ https://t.co/oY5NvbbNcs	2
1640315012471300096	Always lots of great takeaways in @muckrack's State of Journalism survey. #Twitter is the most used social platform for journalists- 90% use it to follow news, promote their work or …	1
1638218717942169604	Public relations management platform @muckrack is expanding its global media-monitoring capabilities. Details here: https://t.co/cjLbic9t7b	1
1640791385451253760	According to a survey by @muckrack, Journalists’ top concerns were disinformation (50%), lack of funding (50%), and trust in journalism/media (40%). See more key findings from The State of Journalism …	1
1640781050149216264	Is Twitter still a platform for journalists? @Hanner66 shares the answer and presents key findings from @muckrack's 2023 State of Journalism report. Read more! https://t.co/73LewSFKCn	1
1638756310194814978	Thanks for the follow - @muckrack - here is another resource your journalists may find useful: https://t.co/hreQLB85PP	1
1640747121010941952	Maintaining a strong public perception is crucial for business success, and a good PR agency makes all the difference. Our Jedi Master, @ZGosPR, shares his insights on the latest @muckrack …	1

Top 10 Tweets by Likes

ID	Text	Like count
1640012489487155201	Always lots of great takeaways in @muckrack's State of Journalism survey. Twitter is the most used social platform for journalists- 90% use it to follow news, promote their work or …	71
1638245338564685851	The 2023 State of Journalism report from @muckrack shares what 2,000+ journalists had to say about using Twitter, responding to pitches, and attending in-person events: https://t.co/g13irYQSBm	10
1640472989111033856	I don't think this flack understands what reporters do. It's not our job to craft your surveys and marketing material. #PR @muckrack https://t.co/sXWQjEXicn	10
1640418885932576768	Oy, thanks @muckrack! https://t.co/7anXd2Duf6	9
1637889674835271684	We did it! We made the jump from [redacted] to @MuckRack. Excited to see how this helps our team at @PattanAndCo earn even better results for our clients. #publicrelations	9
1637885993230450689	📢 The sixth annual State of Journalism report from @muckrack is here! The report contains lots of interesting trends regarding journalists' challenges and preferences in 2023. Grab a cup of …	7
1639005758619795456	I love @muckrack's monitoring tools. That is all.	5
1641020989126619138	Despite all the chatter about people leaving due to #twitterblue, etc, the fact is people aren’t leaving #twitter. Here’s the results of @muckrack’s State of Journalism 2023 survey of over …	4
1638229044268511234	Journalists also rank @Twitter the "most valuable" social media channel of them all -- and by a long margin, according to a survey of more than 2K journalists by @muckrack. …	4
1640791385451253760	According to a survey by @muckrack, Journalists’ top concerns were disinformation (50%), lack of funding (50%), and trust in journalism/media (40%). See more key findings from The State of Journalism …	4

Top Languages Used

Top 10 Hashtags

Hashtag	Count
#mediarelations	8
#pr	7
#prtips	5
#twitter	4
#prpros	4
#mrfeaturedjournalist	4
#journalism	4
#womenshistorymonth	3
#publicrelations	3
#youtube	2

Top 10 Mentions

Mention	Count
@muckrack	150
@gregory	9
@prisus	7
@twitter	4
@thebrianpenny	3
@prgirlmanifesto	3
@itsfatoub	3
@b2community	3
@elonmusk	3
@sree	3

Wordcloud of Tweets

Emoji Analysis

Average emojis per tweet:

10

Emojis Used

Emoji	Count	Emoji Text
📢	3	loudspeaker
🐘	3	elephant
🚨	2	police_car_light
🤷‍♀️	1	woman_shrugging
😂	1	face_with_tears_of_joy
🆓	1	FREE_button
👇	1	backhand_index_pointing_down
🌏	1	globe_showing_Asia-Australia
✅	1	check_mark_button
❤️	1	red_heart

Emoji Groups

Emoji Group	Count
Objects	3
Travel & Places	3
Animals & Nature	3
People & Body	2
Smileys & Emotion	2
Symbols	2

muckrack - Tweet Data Analysis