MoMA The Museum of Modern Art

The account maintains high engagement with an average of 12,719 likes and 2,479 retweets per tweet, indicating strong audience interaction.

The audience is primarily interested in modern and contemporary art, with a global presence due to the museum's international reputation.

The museum uses personal and relatable content to engage followers, such as sharing personal stories and holiday-themed tweets. Interactive prompts like asking followers to share their favorite artworks encourage participation and community building. The use of hashtags and links to external content helps drive traffic and increase visibility.