NBC Olympics & Paralympics

The account consistently receives a high number of likes and retweets, indicating strong audience interaction. Its tweets often include links to video content, which likely drives further engagement.

The primary audience includes sports enthusiasts, viewers of NBC and Peacock TV, and fans of Olympic and Paralympic athletes. The content appeals to a broad demographic interested in international sports events.

The account focuses on high-profile moments and athletes, such as Sha’Carri Richardson and Rebeca Andrade, to drive attention and engagement. It uses hashtags and official branding to reinforce its role as the primary source for Olympic and Paralympic coverage. The inclusion of video links suggests a strategy to provide immediate access to content for its followers.