Natural History Museum

The account maintains a consistent level of engagement with an average of 1,743 likes and 313 retweets per tweet. Verified accounts make up 0.7% of its followers, suggesting a mix of public figures and general followers.

The audience includes science enthusiasts, educators, students, and environmentally conscious individuals. The content appeals to both general audiences and those with a deeper interest in natural history.

The account frequently highlights notable figures like Sir David Attenborough and Mary Anning, which helps in building a connection with its audience. It uses special events and anniversaries, such as Jurassic Park's 30th anniversary, to create engaging and timely content. The museum also uses Twitter to promote new exhibits and initiatives, showcasing its role in public education and environmental advocacy.