Royal Jordanian

The account maintains moderate engagement with an average of 113 likes and 24 retweets per tweet. While the engagement rate is not exceptionally high, the content often includes visually appealing and culturally significant posts that resonate with the audience.

The primary audience includes travelers interested in Jordan, aviation enthusiasts, and international business partners. The account also targets potential tourists looking for information about Jordan's attractions and travel options.

The account uses historical and cultural references to connect with its audience, such as repainting an old aircraft for Jordan’s centennial. It leverages national events and partnerships, like vaccine deliveries, to showcase its role in international cooperation. Promotional content about Jordan’s tourism, such as Petra, helps position the country as a desirable travel destination.