Sony

Sony's tweets receive a significant number of likes and retweets on average, indicating strong audience interaction. The account effectively uses hashtags and links to drive engagement and traffic.

The audience primarily consists of Sony's customers and fans interested in entertainment, technology, and music. They are likely to be active on social media and interested in brand updates.

Sony leverages high-profile collaborations, such as with BTS, to boost engagement and visibility. The account frequently promotes events and awards, highlighting its role in entertainment and media. Sony uses a mix of promotional content and interactive tweets to maintain audience interest.