IMSS

The account has a steady engagement rate, with an average of 80 likes and 33 retweets per tweet. The content is well-received, with a focus on health-related news and institutional updates.

The primary audience includes citizens seeking health information, pensioners, and professionals in the healthcare and social security sectors. The account also reaches a broader public interested in institutional events and public services.

The account frequently shares health-related news and emergency cases, highlighting its role in public health. It promotes institutional events and anniversaries, reinforcing its role as a communication hub. The use of hashtags and links suggests a strategy to drive traffic to official resources and events.