UBAonline

The account maintains a steady level of engagement with average likes and retweets, indicating consistent interaction. However, the engagement rate is relatively low compared to its follower count, suggesting room for improvement in content strategy.

The primary audience includes students, faculty, alumni, and the general public interested in university activities. It also reaches broader audiences through public statements and events.

The account frequently highlights university milestones and events, which helps in maintaining institutional visibility. Public statements and social responsibility topics are often shared, reinforcing the university's role in societal issues. The use of visually engaging content and emojis suggests an effort to make institutional communication more relatable and appealing.