Marques Brownlee
Web Video Producer | ⋈ | Pro Ultimate Frisbee Player | Host of @WVFRM @TheStudio
5.888.424
Followers
423
Following
53.030
Tweets
9.029,9
Avg Engagement
13.588
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines MKBHD's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-04-09
- Verification:Yes
- Location:NYC
Data Summary
- Tweets Analyzed:3.248
- Avg Likes per Tweet:7.926,5
- Avg Retweets per Tweet:1.103,4
- Followers Analyzed:50.000
- Following Analyzed:25
Engagement Analysis
Based on 3.248 tweetsHis tweets typically receive a high number of likes and retweets, indicating strong audience interaction. He frequently uses humor and relatable content to maintain engagement.
7.926,5
Avg Likes/Tweet
1.103,4
Avg Retweets/Tweet
25.745.148
Total Likes
3.583.843
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
769
Median Likes
12
Median Retweets
9.665
75th Percentile
651.535
Top Tweet
1,53
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
27,7%
Original
59,6%
Replies
7,9%
Retweets
4,8%
Quotes
0,0%
Threads
0,9%
With Media
32,0%
With Links
2,0%
With #Tags
68,4%
With @Mentions
18,3%
With Emojis
85
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2,15
Reply/Original Ratio
0,6
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
84,1%
Weekday Posts
15,9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 257 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersHis audience primarily consists of young adults and tech enthusiasts interested in web content, gaming, and sports. They are engaged and often interact with his tweets and videos.
Below Average
Audience Quality
36,0%
Suspicion Index
51,9%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
51,5%
Empty Bio
63,7%
<10 Tweets
1,1%
Mass Following (>2K)
0,0%
New (<90 days)
71,2%
Low Ratio (<0.1)
0,0%
New (<180 days)
91,5%
No URL
52,3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8.571.821
Total Potential Reach
1
Median Follower Reach
10
75th Percentile Reach
1,1%
>1K followers
0,1%
>10K followers
0,0%
>50K followers
0,0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
18,9%
Creators
9.460 accounts
17,4%
Consumers
8.699 accounts
63,7%
Dormant
31.841 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
6.130
Verified Followers
0.11% of total
546.387
Protected Accounts
9.39% of total
6.1 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BarackObama | 131.336.327 | Politician | Family, Leadership, Citizenship |
| @elonmusk | 78.717.330 | Entrepreneur | Space, Technology, Innovation |
| @YouTube | 74.677.777 | Content Creator | Entertainment, Technology, Social media |
| @BillGates | 57.644.211 | Philanthropist | Philanthropy, Learning, Technology |
| @SrBachchan | 47.289.823 | Actor | Bollywood, Actor, Poetry |
| @Tesla | 13.690.191 | Automotive/Tech | electric cars, batteries, solar |
| @JohnCena | 13.642.934 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MrBeast | 13.572.229 | YouTuber | Philanthropy, YouTube, Charity |
| @markiplier | 13.548.126 | YouTuber | Gaming, Comedy, Charity |
| @SamsungMobile | 12.459.822 | Technology | GalaxyZFold3, GalaxyZFlip3, GalaxyS21 |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
2.802.788
Followers With Bio
3.014.797
Followers Without Bio
48.18%
% With Bio
51.82%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.248 analyzed1.639.241
Combined Engagement
894.071
Total Likes
745.170
Total Retweets
327.848
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
40%
With Links
Topical Analysis:
Age limits for people in power seems smart
Alright, I'll be giving away this $10,000 Gucci XBox to a follower who retweets this in the next 24 hours. I'll ship it anywhere on earth. Good luck. Here's what's inside: https://t.co/Mung64czZs https://t.co/iNgDldETU6
RT @Vaskange: The original video of my artwork here. Stay tuned, to discover more infinite stories! https://t.co/4J4pPXUd49
Welcome to the 21st minute of the 21st hour of the 21st day of the 21st year of the 21st century
RT @NAACP: And you thought "Taking A Knee" was too much!?!
Network & Following Analysis
Based on 25 accounts followedFollowing Quality Signals
Who this account chooses to follow reveals their information diet and network quality.
0,0%
Verified Accounts
0,0%
High Authority (>50K)
56,0%
Dormant Accounts
76,0%
Low Quality
Heuristic analysis. For ML-powered bot detection, try our Bot Detector.
100,0%
Individuals
25 accounts
0,0%
Brands/Orgs
0 accounts
0,0%
Media/News
0 accounts
Key Insights & Takeaways
He uses humor and relatable content to connect with his audience His tweets often blend personal experiences with broader social commentary He leverages his platform for promotional and interactive purposes such as giveaways
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 5.888.424
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of MKBHD reveals an exceptionally influential Twitter presence with 5.888.424 followers. The account demonstrates a conversation-first approach, averaging 9.029,9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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