Manchester Airport
We’re here to help with your travel queries from Manchester Airport, the UK's global gateway in the North ✈️ Online Monday-Friday 8am-8pm 💬
291.060
Followers
82.606
Following
99.114
Tweets
5,5
Avg Engagement
1.687
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @manairport's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-02
- Verification:No
- Location:Manchester, England
Data Summary
- Tweets Analyzed:3.250
- Avg Likes per Tweet:3,5
- Avg Retweets per Tweet:2,0
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.250 tweetsThe account maintains a consistent level of engagement with average likes and retweets per tweet. It uses hashtags and promotions to drive interaction and visibility.
3,5
Avg Likes/Tweet
2,0
Avg Retweets/Tweet
11.333
Total Likes
6.465
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
2.638
Top Tweet
0,02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
20,2%
Original
77,8%
Replies
1,6%
Retweets
0,4%
Quotes
0,0%
Threads
0,3%
With Media
40,2%
With Links
7,7%
With #Tags
89,4%
With @Mentions
34,1%
With Emojis
203
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3,85
Reply/Original Ratio
0,25
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
76,2%
Weekday Posts
23,8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 52 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe primary audience is travelers interested in UK destinations and promotions. Followers are likely looking for travel deals, event opportunities, and customer support.
Average
Audience Quality
25,4%
Suspicion Index
34,3%
Low-Quality %
33
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
48,8%
Empty Bio
28,7%
<10 Tweets
11,4%
Mass Following (>2K)
0,0%
New (<90 days)
49,6%
Low Ratio (<0.1)
0,0%
New (<180 days)
88,7%
No URL
19,8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20.506.961
Total Potential Reach
33
Median Follower Reach
166
75th Percentile Reach
5,1%
>1K followers
0,4%
>10K followers
0,1%
>50K followers
0,0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51,6%
Creators
25.822 accounts
19,6%
Consumers
9.824 accounts
28,7%
Dormant
14.354 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
243
Verified Followers
0.24% of total
12.446
Protected Accounts
12.32% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @C5N | 3.006.357 | News Outlet | Travel, Photography, News |
| @fernandinho | 1.940.245 | Footballer | Football, Brazil, UK |
| @chris_kammy | 1.898.847 | Football pundit | Football, TV, Singing |
| @passagensaereas | 1.803.134 | Travel Blogger | Travel, Promotions, Alerts |
| @aesquinca | 1.199.761 | Radio Host | Rock, Positive Impact, Education |
| @EamonnHolmes | 1.103.904 | TV Presenter | TV, Trustee, Television |
| @nationalrailenq | 1.059.964 | Transportation | trains, updates, support |
| @CSuiteConfess | 1.004.053 | Executive Coach | #MeToo, Executives, Navigating |
| @StartupPro | 981.671 | Entrepreneurship | Entrepreneurship, Technology, Investing |
| @metoffice | 939.503 | Meteorologist | Weather, Warnings, App |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
50.173
Followers With Bio
50.826
Followers Without Bio
49.68%
% With Bio
50.32%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.250 analyzed6.621
Combined Engagement
2.558
Total Likes
4.063
Total Retweets
1.324
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
80%
With @Mentions
40%
With Links
Topical Analysis:
We have another #GIVEAWAY! Get your globe out & start dreaming of your PERFECT destination. 👀🎁 You could #WIN an £1000 Travel Voucher to put towards your next trip! 🔥 To enter: Follow us, RT this post 🔁 & GUESS THE DESTINATION BEING DESCRIBED! ⬇️ *Winner announced Fri
Time to spread some CHEER! We're giving you the chance to #WIN a pair of Bose QuietComfort Earbuds II from @inmotionstoreUK. ❄️ To enter our #ChristmasGiveaway🎅, follow us, RT this post 🔁 & GUESS THE DESTINATION BEING DESCRIBED TO CLAIM THE PRIZE! ⬇️ *Winner announced Frid
'Tis the season of giving...! 🎄 Get ready to fill your baskets, you could #WIN a £500 voucher to spend in @WorldDutyFree! 💸 To enter our #ChristmasGiveaway🎅, follow us, RT this post 🔁 & GUESS THE DESTINATION BEING DESCRIBED TO CLAIM THE PRIZE! ⬇️ *Winner announced Friday h
Ever wanted to spend St Patrick's Day in Belfast or Dublin? Here's your chance! #WIN 2x return flights to Belfast or Dublin from @manairport with @AerLingus ✈️ To enter, like and retweet this post, follow @manairport & @AerLingus and tag who you would take with you 🍀 https
RT @NATS: An urgent message for all UK airspace users. #avgeeks https://t.co/nbm81lTBVU
Key Insights & Takeaways
The account frequently runs giveaways to boost engagement and follower interaction. Seasonal and holiday-themed tweets are a key strategy for driving participation. Collaborations with brands like Bose and Aer Lingus are used to enhance the appeal of promotions.
Strengths
- + Established follower base of 291.060
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @manairport reveals an growing Twitter presence with 291.060 followers. The account demonstrates a conversation-first approach, averaging 5,5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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