RuPaul's Drag Race
Welcome to the official account of @RuPaul's #DragRace! 🌈 Season 16 premieres FRIDAY JAN 5 at 8/7c on @mtv! 👠
1.249.704
Followers
2.806
Following
70.563
Tweets
1.581,2
Avg Engagement
2.807
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RuPaulsDragRace's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-09-01
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3.232
- Avg Likes per Tweet:1.379,5
- Avg Retweets per Tweet:201,7
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.232 tweetsThe account has strong engagement with an average of 52,152 likes and 9,494 retweets per tweet. It uses hashtags and calls-to-action to boost interaction and support for contestants.
1.379,5
Avg Likes/Tweet
201,7
Avg Retweets/Tweet
4.458.674
Total Likes
651.856
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
289
Median Likes
43
Median Retweets
1.341
75th Percentile
125.969
Top Tweet
1,27
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
56,1%
Original
8,1%
Replies
29,9%
Retweets
5,9%
Quotes
0,0%
Threads
0,6%
With Media
76,4%
With Links
66,6%
With #Tags
81,1%
With @Mentions
71,1%
With Emojis
122
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,14
Reply/Original Ratio
0,2
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
63,0%
Weekday Posts
37,0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.232 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 965 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.232 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe audience is primarily fans of drag culture, reality TV, and RuPaul's Drag Race. They are likely aged 18-45 and interested in entertainment, LGBTQ+ content, and celebrity news.
Average
Audience Quality
24,0%
Suspicion Index
31,8%
Low-Quality %
18
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40,3%
Empty Bio
31,2%
<10 Tweets
5,9%
Mass Following (>2K)
0,0%
New (<90 days)
51,6%
Low Ratio (<0.1)
0,0%
New (<180 days)
86,1%
No URL
23,2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
42.402.634
Total Potential Reach
18
Median Follower Reach
121
75th Percentile Reach
5,3%
>1K followers
0,8%
>10K followers
0,2%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
49,9%
Creators
24.940 accounts
18,9%
Consumers
9.450 accounts
31,2%
Dormant
15.610 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
558
Verified Followers
0.56% of total
15.887
Protected Accounts
15.89% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @TheDailyShow | 9.444.946 | Comedy Show | Comedy, News, Activism |
| @myxglobal | 6.471.056 | Music Channel | Music, Stories, Culture |
| @DJPaulyD | 3.606.610 | DJ | Music, DJing, Booking |
| @THR | 3.459.964 | Entertainment News | Entertainment, News, Reviews |
| @MTVteenwolf | 2.172.596 | TV Show | TV shows, Teen drama, Supernatural |
| @pochoy_29 | 1.666.406 | TV Host | Drag Race, Dabarkads, Eat Bulaga |
| @CMT | 1.407.509 | Music Industry | country music, social media, entertainment |
| @TwitterBusiness | 1.352.679 | - | - |
| @druidDUDE | 1.285.046 | Actor | Nature, Magic, Druidry |
| @RonanFarrow | 1.084.936 | Investigative reporter | Investigative reporting, Diplomacy, Law |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
59.610
Followers With Bio
40.390
Followers Without Bio
59.61%
% With Bio
40.39%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.232 analyzed366.836
Combined Engagement
316.382
Total Likes
50.454
Total Retweets
73.367
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
Rest in peace, Leslie Jordan. Thank you for the countless laughs and for sharing your spirit with us all. 💘 https://t.co/PzJq31z19T
Do you want @JinkxMonsoon to snatch the #AllStars7 crown and become Queen Of All Queens? ⭐️ Use #TeamJinkx to show your support! 👑✨ @paramountplus https://t.co/ip64XXbPyR
Stars, statements, LEGENDS! 💎🤩 #AllStars7 starts streaming MAY 20 on #ParamountPlus! 🏁 https://t.co/QV3OC8PGCF
Do you want @iamanetra to snatch the crown? ✨ Show your support by using #TeamAnetra across social media! 💄 #DragRace https://t.co/jrah0gljkX
.@ladycamden really said “oh no I hope I don’t fall” 😏 #DragRace https://t.co/yipXP6LLIM
Key Insights & Takeaways
The account leverages emotional storytelling through tributes like the Leslie Jordan post to connect with fans. It uses trending topics and events like #AllStars7 to drive traffic and maintain relevance. Promotions for new seasons and streaming events are central to its content strategy.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 1.249.704
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RuPaulsDragRace reveals an exceptionally influential Twitter presence with 1.249.704 followers. The account demonstrates a content-creator strategy, averaging 1.581,2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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