Toyota Europe
Official Tweets from #Toyota’s European Headquarter based in Brussels, Belgium.
61.699
Followers
1.263
Following
9.957
Tweets
33,3
Avg Engagement
762
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @toyota_europe's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-20
- Verification:Yes
- Location:Europe
Data Summary
- Tweets Analyzed:3.203
- Avg Likes per Tweet:18,9
- Avg Retweets per Tweet:14,4
- Followers Analyzed:10.000
Engagement Analysis
Based on 3.203 tweetsOn average, tweets receive around 512 likes and 130 retweets, indicating moderate engagement. The account's verified status is low, suggesting a mix of organic and brand-driven content.
18,9
Avg Likes/Tweet
14,4
Avg Retweets/Tweet
60.455
Total Likes
46.168
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
13
Median Likes
4
Median Retweets
33
75th Percentile
6.386
Top Tweet
0,54
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
73,0%
Original
6,2%
Replies
13,9%
Retweets
7,0%
Quotes
0,0%
Threads
0,5%
With Media
94,0%
With Links
87,7%
With #Tags
39,5%
With @Mentions
15,0%
With Emojis
151
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,09
Reply/Original Ratio
0,5
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92,0%
Weekday Posts
8,0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.203 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 444 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.203 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10.000 followersThe primary audience includes car enthusiasts, motorsport fans, and potential buyers interested in Toyota's European market activities. It also targets media and industry professionals for brand visibility.
Average
Audience Quality
30,5%
Suspicion Index
34,0%
Low-Quality %
21
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
42,4%
Empty Bio
37,1%
<10 Tweets
15,0%
Mass Following (>2K)
0,0%
New (<90 days)
64,9%
Low Ratio (<0.1)
0,0%
New (<180 days)
87,1%
No URL
25,6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4.155.304
Total Potential Reach
21
Median Follower Reach
101
75th Percentile Reach
3,6%
>1K followers
0,3%
>10K followers
0,1%
>50K followers
0,0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
38,1%
Creators
3.811 accounts
24,8%
Consumers
2.482 accounts
37,1%
Dormant
3.707 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
52
Verified Followers
0.52% of total
1.127
Protected Accounts
11.27% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @TimCoronel | 978.767 | Racer | Dakar Rally, Car Wars, Racing |
| @Weinbach | 372.954 | Sports Commentator | Basketball, Sports, Media |
| @georgian_legion | 213.165 | Military | Ukraine, Georgia, Military |
| @responsejp | 112.035 | Automotive News | Cars, Bikes, New Vehicles |
| @APTTA_ | 82.361 | Journalist | Traffic, Transportation, News |
| @Mugaka_N | 67.842 | Patriot | Patriotism, Country, MjingaFulani |
| @SmartCityexpo | 56.808 | Event Organizer | urban innovation, sustainable development, technology solutions |
| @THEnergyNet | 56.712 | Renewable Energy | Renewable Energy, eMobility, Microgrids |
| @HQH00231 | 54.682 | Enthusiast | Birds, Anime, Trains |
| @INSEP_PARIS | 53.467 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5.759
Followers With Bio
4.241
Followers Without Bio
57.59%
% With Bio
42.41%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.203 analyzed16.258
Combined Engagement
1.985
Total Likes
14.273
Total Retweets
3.252
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @Toyota_Hybrid: Heartbroken.
RT @Toyota: Introducing Toyota Woven City at #CES2020! The town of the future... where people live, work and play. Bringing our vision of #MobilityforAll to life in a living laboratory. Learn more: https://t.co/uoeb2zZ8wu https://t.co/yLlLAEh3kF
#BreakingNews 👉Fernando Alonso @alo_oficial keeps an eye on #Dakar with #TOYOTAGAZOORacing https://t.co/PAgzOOzzgd https://t.co/8W1ILKTpTj
RT @ToyotaMotorCorp: President Akio Toyoda had some heartfelt words to share after the outcome at Le Mans: https://t.co/BU3WDiLqqJ https://t.co/zzQiA2YXSP
RT @Toyota_Hybrid: This weekend we honour and respect our great @FIAWEC rivalry with our friends @audisport. We have had many special memories together. https://t.co/NszEHeuM3Y
Key Insights & Takeaways
The account frequently highlights motorsports events and collaborations, such as Fernando Alonso and Toyota Gazoo Racing. It leverages major events like the Geneva Motor Show to showcase new models like the Corolla GR Sport. Content often includes multiple links, suggesting a focus on driving traffic to official Toyota resources.
Strengths
- + Established follower base of 61.699
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @toyota_europe reveals an growing Twitter presence with 61.699 followers. The account demonstrates a content-creator strategy, averaging 33,3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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