Lids
The #1 destination for officially licensed headwear, apparel, & sports memorabilia. For customer care contact @LidsAssist
106.131
Followers
17.404
Following
34.117
Tweets
107,9
Avg Engagement
526
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @lids's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-25
- Verification:No
- Location:US, Canada and Puerto Rico
Data Summary
- Tweets Analyzed:3.208
- Avg Likes per Tweet:11,2
- Avg Retweets per Tweet:96,7
- Followers Analyzed:10.000
Engagement Analysis
Based on 3.208 tweetsThe account maintains a high level of engagement with average likes and retweets per tweet. It uses promotions and contests to boost interaction and visibility.
11,2
Avg Likes/Tweet
96,7
Avg Retweets/Tweet
35.792
Total Likes
310.233
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
10
75th Percentile
31.447
Top Tweet
1,02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
30,6%
Original
60,1%
Replies
7,3%
Retweets
1,9%
Quotes
0,0%
Threads
0,2%
With Media
45,0%
With Links
15,3%
With #Tags
82,4%
With @Mentions
21,1%
With Emojis
121
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1,96
Reply/Original Ratio
0,26
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
76,2%
Weekday Posts
23,8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.208 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 234 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.208 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10.000 followersThe audience is primarily interested in sports memorabilia, licensed products, and celebrity collaborations. They are likely fans of sports teams, athletes, and pop culture figures.
Average
Audience Quality
21,6%
Suspicion Index
25,7%
Low-Quality %
53
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
38,2%
Empty Bio
19,3%
<10 Tweets
14,4%
Mass Following (>2K)
0,0%
New (<90 days)
44,9%
Low Ratio (<0.1)
0,0%
New (<180 days)
87,1%
No URL
13,1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
27.037.078
Total Potential Reach
53
Median Follower Reach
215
75th Percentile Reach
6,2%
>1K followers
0,7%
>10K followers
0,2%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
64,9%
Creators
6.490 accounts
15,8%
Consumers
1.580 accounts
19,3%
Dormant
1.930 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
107
Verified Followers
1.07% of total
1.083
Protected Accounts
10.83% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @WayneRooney | 17.155.305 | Footballer | Football, Derby County, Charity |
| @QuavoStuntin | 3.835.119 | Rapper | Music, Fashion, Lifestyle |
| @JosephinSkriver | 697.577 | Model | Fashion, LGBTQ+, Modeling |
| @alex_dreyfus | 224.093 | Entrepreneur | Fintech, Sports, Blockchain |
| @JR3FLY | 219.370 | Gamer | Gaming, Music, Faith |
| @mirtle | 170.256 | Sports Journalist | Hockey, Dad Life, Podcasting |
| @notbatmanyet | 132.782 | Podcaster | Vegan, Book Club, Bitcoin |
| @Chicago_History | 122.152 | Historian | Chicago, History, Beer |
| @adnansvirk | 111.857 | Sports Broadcaster | Baseball, Hockey, Movies |
| @boardroom | 99.069 | Sports Media | Sports, Business, Culture |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6.183
Followers With Bio
3.817
Followers Without Bio
61.83%
% With Bio
38.17%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.208 analyzed113.806
Combined Engagement
0
Total Likes
113.806
Total Retweets
22.761
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @Lakers: Black Mamba. Hall of Famer. Girl Dad. Happy Birthday, Kobe 🖤 https://t.co/nUs6HwyjqR
RT @BleacherReport: Rahm skipped the pond for a hole-in-one 🤯 (via @TheMasters) https://t.co/DGGYcZhQ5o
RT @MLB: We mourn the passing of Hall of Fame manager Tommy Lasorda. He was 93. https://t.co/fkPf67iH7h
RT @Lakers: Elgin Baylor: Forever part of our Lakers Family. https://t.co/zcRhVUSSmx
RT @MLB: We are devastated by the passing of Hammerin’ Hank Aaron, one of the greatest players and people in the history of our game. He was 86. https://t.co/bCvLOydGBZ
Key Insights & Takeaways
The brand frequently collaborates with athletes and celebrities to attract attention and drive engagement. Promotions and contests are used effectively to increase follower participation and visibility. Emphasis on official licensing and partnerships highlights the brand's authenticity and credibility.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 106.131
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @lids reveals an well-established Twitter presence with 106.131 followers. The account demonstrates a conversation-first approach, averaging 107,9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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