Download Festival
The UK's biggest rock and metal festival 🤘 presented by #LiquidDeath 14th-16th June 2024 🔥
291.919
Followers
3.088
Following
25.509
Tweets
89,8
Avg Engagement
1.823
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @DownloadFest's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-10
- Verification:Yes
- Location:Donington Park
Data Summary
- Tweets Analyzed:3.241
- Avg Likes per Tweet:60,5
- Avg Retweets per Tweet:29,3
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.241 tweetsThe account has a strong average engagement rate with over 2,499 likes and 644 retweets per tweet. The content is well-received, with a focus on lineup announcements and festival updates.
60,5
Avg Likes/Tweet
29,3
Avg Retweets/Tweet
195.975
Total Likes
94.964
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
56
75th Percentile
43.539
Top Tweet
0,31
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
30,1%
Original
49,0%
Replies
14,2%
Retweets
6,6%
Quotes
0,0%
Threads
1,1%
With Media
47,2%
With Links
25,1%
With #Tags
83,3%
With @Mentions
37,8%
With Emojis
127
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1,63
Reply/Original Ratio
0,47
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
83,6%
Weekday Posts
16,4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.241 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 460 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.241 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe audience primarily consists of rock and metal music enthusiasts who are highly engaged with the festival's content. They are likely aged between 18-45 and active on social media.
Average
Audience Quality
21,1%
Suspicion Index
24,8%
Low-Quality %
36
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35,1%
Empty Bio
22,9%
<10 Tweets
9,1%
Mass Following (>2K)
0,0%
New (<90 days)
46,7%
Low Ratio (<0.1)
0,0%
New (<180 days)
82,0%
No URL
14,5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
51.353.113
Total Potential Reach
36
Median Follower Reach
158
75th Percentile Reach
5,4%
>1K followers
0,6%
>10K followers
0,2%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55,2%
Creators
27.603 accounts
21,9%
Consumers
10.947 accounts
22,9%
Dormant
11.450 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
266
Verified Followers
0.26% of total
11.769
Protected Accounts
11.65% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.102.347 | Wrestler | Wrestling, Motivation, Self-promotion |
| @IAmJericho | 3.599.981 | Wrestler | Wrestling, Music, Comedy |
| @JoshDevineDrums | 3.104.266 | Drummer | Music, Drumming, One Direction |
| @mtvspain | 2.725.105 | Entertainment | TV, música, noticias |
| @IronMaiden | 2.488.081 | Musician | Heavy Metal, Music, Band |
| @6BillionPeople | 2.035.336 | - | - |
| @itvcorrie | 1.735.627 | TV Show | TV, Soap Opera, Drama |
| @MTVMusicUK | 1.273.273 | Entertainment | Music, Entertainment, UK |
| @piercetheveil | 1.247.851 | Musician | Music, Album release, Band |
| @DuffMcKagan | 1.155.133 | Musician | Music, Writing, Tenderness |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
65.232
Followers With Bio
35.764
Followers Without Bio
64.59%
% With Bio
35.41%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.241 analyzed59.133
Combined Engagement
11.965
Total Likes
47.168
Total Retweets
11.827
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @IronMaiden: We're with you, Eddie! #IronMaiden #StrangerThings https://t.co/5FCy5A2I4p
Your first DL2021 lineup announcement has landed, including @kiss, @BiffyClyro, @systemofadown and so much more. After a year apart, we’re so ready ROCK with you once again, 4-6 June 2021. Tickets on sale Friday 7 August 9am. 🔥 https://t.co/yblPliWBxa #DL2021 https://t.co/076Jc
🤘🔥 37 NEW NAMES have been added to your #DL2020 line up including @VOLBEAT, @kseofficial, @BABYMETAL_JAPAN and MORE! 🤘🔥 See who’s joining you in Donington Park next June HERE 👉 https://t.co/lzuQk4pLQF https://t.co/ShFR9WTzax
Download 2020 will not be going ahead, read the full statement here. https://t.co/zyMSk91iMu
Your first #DL2020 announcement is (officially) here🤘🔥 Get ready to ROCK with @kiss, @IronMaiden, @systemofadown and MORE!🤘🔥 @Barclaycard customers can enjoy 48 hours of exclusive presale access + get 10% off before general sale on Wed 25 at 2pm 🎟👉 https://t.co/6tvIs7tIDz https:/
Key Insights & Takeaways
The account frequently highlights new lineup additions and major acts, which drives engagement. Festival dates and promotions are key elements in their content strategy. Collaborations with brands like Barclaycard are used to expand reach and audience interaction.
Strengths
- + Established follower base of 291.919
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @DownloadFest reveals an growing Twitter presence with 291.919 followers. The account demonstrates a conversation-first approach, averaging 89,8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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