The Source Magazine

The Source Magazine

@TheSource

Music. Culture. News. Sports. Fashion. Lifestyle. #MoreThanAMagazine. #TheSOURCE IG: @thesource Check Our Sister @HERSource.

Worldwide (online & offline) https://thesource.com/ Joined 2008-10-07 Date of Analysis: Dez 16, 2025

812.281

Followers

3.877

Following

432.385

Tweets

29,3

Avg Engagement

3.214

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @TheSource's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-10-07
  • Verification:No
  • Location:Worldwide (online & offline)

Data Summary

  • Tweets Analyzed:3.250
  • Avg Likes per Tweet:15,1
  • Avg Retweets per Tweet:14,3
  • Followers Analyzed:50.000

Engagement Analysis

Based on 3.250 tweets

The account consistently receives a high number of likes and retweets, indicating strong audience interaction. Its content is well-received and often shared, contributing to its popularity.

15,1

Avg Likes/Tweet

14,3

Avg Retweets/Tweet

48.915

Total Likes

46.443

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

6

Median Likes

1

Median Retweets

13

75th Percentile

8.874

Top Tweet

0,04

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

99,5%

Original

0,0%

Replies

0,4%

Retweets

0,1%

Quotes

0,0%

Threads

0,9%

With Media

99,5%

With Links

48,4%

With #Tags

0,4%

With @Mentions

1,1%

With Emojis

117

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0,0

Reply/Original Ratio

0,17

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

85,0%

Weekday Posts

15,0%

Weekend Posts

Top Hashtags

#wegotus (1560) #sourcelove (1559) #newpost (728) #icymi (252) #fortake (10) #t (1) #mariananderson (1) #ripnipseyhussle (1) #snowfall (1) #thesource (1)

Most Mentioned

@thesource (2) @halleberry (2) @profmmurray (2) @sifill_ (2) @brenonade (1) @propublica (1) @sneakahtack_ (1) @dresblacksheep (1) @chrislhayes (1) @senwhitehouse (1)

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Content Strategy Analysis

Based on 3.250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3.235 (100%)
Replies 1 (0%)
Retweets 12 (0%)
Quote Tweets 2 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 12 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3.250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50.000 followers

The audience is likely young adults and teenagers interested in pop culture and celebrity news. They are active on social media and enjoy content that mixes entertainment with insightful commentary.

Average

Audience Quality

32,0%

Suspicion Index

39,2%

Low-Quality %

19

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

50,1%

Empty Bio

42,1%

<10 Tweets

9,8%

Mass Following (>2K)

0,0%

New (<90 days)

67,9%

Low Ratio (<0.1)

0,0%

New (<180 days)

88,5%

No URL

28,2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

52.262.869

Total Potential Reach

19

Median Follower Reach

78

75th Percentile Reach

3,1%

>1K followers

0,6%

>10K followers

0,2%

>50K followers

0,1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

30,4%

Creators

15.203 accounts

27,5%

Consumers

13.735 accounts

42,1%

Dormant

21.062 accounts

526

Verified Followers

1,05% of total

5,6%

Professional Bios

founder, dev, analyst, etc.

0,06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (442) Lagos, Nigeria (433) Nigeria (282) Atlanta, GA (273) Los Angeles, CA (232) Chicago, IL (209) Accra, Ghana (158) Houston, TX (151) Nairobi, Kenya (148) New York, USA (144)

761

Verified Followers

0.75% of total

8.502

Protected Accounts

8.42% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14.105.384 Wrestler Wrestling, Motivation, Self-promotion
@johnlegend 13.628.876 Singer Music, Family, Wine
@LifeOfDesiigner 1.431.826 Rapper music, fashion, lifestyle
@mmpadellan 1.223.497 Political Commentator #BlueWave2022, #Feminist, #TheResistance
@ANATII 1.163.969 Musician Music, Fashion, Culture
@AriMelber 960.039 Journalist Legal, Politics, News
@NOH8Campaign 801.939 Activism equality, bullying, discrimination
@RaeSremmurd 769.747 Musician Music, Entertainment, Lifestyle
@OccupyDemocrats 538.337 Political Activist Progressive, Grassroots, Politics
@Reflog_18 537.360 - -

Top Keywords in Follower Bios

love (3.503) music (3.430) life (2.847) artist (2.113) god (1.902) live (1.038) follow (993) make (942) world (919) fun (875)

Top Hashtags in Follower Bios

#1 (84) #nft (78) #music (76) #hiphop (49) #artist (47) #blm (40) #crypto (32) #bitcoin (31) #blacklivesmatter (30) #nfts (30)

57.814

Followers With Bio

43.184

Followers Without Bio

57.24%

% With Bio

42.76%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3.250 analyzed

31.750

Combined Engagement

3.585

Total Likes

28.165

Total Retweets

6.350

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

80%

With @Mentions

20%

With Links

Topical Analysis:

Celebrity Culture Entertainment Social Media Trends Humor Lifestyle Fashion Music

Key Insights & Takeaways

The account frequently collaborates with celebrities and influencers, which drives engagement. It uses humor and relatable content to connect with its audience. Its diverse topics cater to a wide range of interests, keeping the audience engaged.

Strengths

  • + Established follower base of 812.281
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @TheSource reveals an growing Twitter presence with 812.281 followers. The account demonstrates a content-creator strategy, averaging 29,3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dez 16, 2025