The Jockey Club
Home to 15 of the best racecourses in 🇬🇧 and The Randox Grand National, @CheltenhamRaces Festival & The Betfred Derby
59.448
Followers
907
Following
31.279
Tweets
38,8
Avg Engagement
373
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TheJockeyClub's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-07-22
- Verification:No
- Location:Nationwide
Data Summary
- Tweets Analyzed:3.249
- Avg Likes per Tweet:26,1
- Avg Retweets per Tweet:12,7
- Followers Analyzed:10.000
Engagement Analysis
Based on 3.249 tweetsThe account sees a steady level of engagement with an average of 1,123 likes and 288 retweets per tweet. Content that highlights fan interactions and behind-the-scenes moments tends to perform well.
26,1
Avg Likes/Tweet
12,7
Avg Retweets/Tweet
84.708
Total Likes
41.246
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
2
Median Retweets
29
75th Percentile
4.182
Top Tweet
0,65
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
49,5%
Original
17,6%
Replies
28,4%
Retweets
4,6%
Quotes
0,0%
Threads
1,3%
With Media
79,8%
With Links
22,7%
With #Tags
66,8%
With @Mentions
73,6%
With Emojis
157
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0,36
Reply/Original Ratio
0,16
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
76,2%
Weekday Posts
23,8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 922 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10.000 followersThe primary audience includes racing fans, horse owners, and enthusiasts interested in major events like the Grand National and Derby. It also appeals to followers of specific horses and trainers.
Below Average
Audience Quality
37,5%
Suspicion Index
100,0%
Low-Quality %
66
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100,0%
Empty Bio
100,0%
<10 Tweets
0,0%
Mass Following (>2K)
0,0%
New (<90 days)
0,0%
Low Ratio (<0.1)
0,0%
New (<180 days)
87,3%
No URL
100,0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
7.249.789
Total Potential Reach
66
Median Follower Reach
261
75th Percentile Reach
7,7%
>1K followers
0,9%
>10K followers
0,2%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0,0%
Creators
0 accounts
0,0%
Consumers
0 accounts
100,0%
Dormant
10.000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1.023
Protected Accounts
10.23% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @LivEchonews | 538.785 | News Outlet | news, sport, events |
| @SaimaMohsin | 238.411 | Presenter | ClimateAction, Race, Gender |
| @DionDublinsDube | 236.403 | Footballer | Football, Music, Auctions |
| @EdwardTHardy | 151.043 | Political commentator | Politics, Journalism, Podcasting |
| @SteveComisar | 149.769 | Actor | Actor, Comedy, Entertainment |
| @JWTelegraph | 133.699 | Sports Reporter | Sports, Reporting, Telegraph |
| @charliewernham | 129.897 | Actor | Actor, British, Comedy |
| @FootbaIlBibIe | 127.840 | Football Content Creator | Football, Videos, Vines |
| @BarryJGeraghty | 108.150 | Jockey | Horse racing, Cheltenham Festival, Ambassador |
| @ItsAGoalllllll | 98.418 | Sports Content Creator | Sports, Humor, Videos |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5.594
Followers With Bio
4.406
Followers Without Bio
55.94%
% With Bio
44.06%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.249 analyzed11.959
Combined Engagement
6.125
Total Likes
5.834
Total Retweets
2.392
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @AintreeRaces: How it started how it's going https://t.co/OZkQBBUCpO
It began with Deep Impact #ディープインパクト It ends with Auguste Rodin #オーギュストロダン 🏇 Deep Impact - The Last Derby - 1.30PM GMT @JRA_WorldRacing #競馬 #DerbyFestival https://t.co/HGnMcm82Pt
The world needs more people like Kian Burley 😍 Here's what happened when @PaddyBrennan81 surprised his biggest fan 😊 #CheltenhamFestival https://t.co/VRndywsXWh
When you're connected it means so much... ✨ Here's point-to-point trainer John Nallen watching his former pupil Minella Times win the @RandoxOfficial Grand National 🙌 https://t.co/etHwzUyyOp
When you can't wait for the humans to feed you... 🤣 📸 Oakwood Stables https://t.co/vBgzYd1Qq0
Key Insights & Takeaways
The account emphasizes fan engagement and emotional storytelling, which drives interaction. Content that highlights iconic horses and racing history resonates strongly with followers. Promoting major events like the Cheltenham Festival and Derby helps maintain a consistent and relevant audience.
Strengths
- + Established follower base of 59.448
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TheJockeyClub reveals an growing Twitter presence with 59.448 followers. The account demonstrates a content-creator strategy, averaging 38,8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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