FairmontHotels
90 Hotels & Resorts in 32 countries around the world. A proud member of @all. Stay Iconic 💫
171.964
Followers
6.557
Following
19.802
Tweets
10,4
Avg Engagement
2.278
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @FairmontHotels's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-08-18
- Verification:Yes
- Location:worldwide
Data Summary
- Tweets Analyzed:3.194
- Avg Likes per Tweet:7,6
- Avg Retweets per Tweet:2,9
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.194 tweetsThe brand consistently receives high engagement with an average of 1,133 likes and 302 retweets per tweet, indicating strong audience interaction. Their promotional campaigns, such as the Canada150 giveaway, drive significant engagement.
7,6
Avg Likes/Tweet
2,9
Avg Retweets/Tweet
24.143
Total Likes
9.198
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
8
75th Percentile
9.831
Top Tweet
0,06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
28,3%
Original
59,6%
Replies
11,6%
Retweets
0,6%
Quotes
0,0%
Threads
5,0%
With Media
39,3%
With Links
29,1%
With #Tags
90,0%
With @Mentions
2,8%
With Emojis
166
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2,11
Reply/Original Ratio
0,05
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87,7%
Weekday Posts
12,3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.194 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 370 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.194 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersFairmont's audience is primarily interested in luxury travel, cultural experiences, and exclusive offers. They are likely affluent travelers seeking premium accommodations and unique travel opportunities.
Average
Audience Quality
24,1%
Suspicion Index
23,7%
Low-Quality %
59
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34,0%
Empty Bio
22,7%
<10 Tweets
21,7%
Mass Following (>2K)
0,0%
New (<90 days)
46,5%
Low Ratio (<0.1)
0,0%
New (<180 days)
69,1%
No URL
13,4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
85.868.861
Total Potential Reach
59
Median Follower Reach
267
75th Percentile Reach
8,9%
>1K followers
1,4%
>10K followers
0,3%
>50K followers
0,2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53,0%
Creators
26.486 accounts
24,4%
Consumers
12.175 accounts
22,7%
Dormant
11.339 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
595
Verified Followers
0.59% of total
11.582
Protected Accounts
11.47% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.100.450 | Wrestler | Wrestling, Motivation, Self-promotion |
| @rainnwilson | 4.388.128 | - | - |
| @MissMalini | 2.617.309 | Blogger | Bollywood, Fashion, Beauty |
| @BrentRivera | 2.039.514 | Influencer | YouTube, Snapchat, Instagram |
| @6BillionPeople | 2.033.369 | - | - |
| @zlj517 | 1.984.738 | Spokesman | Geopolitics, Diplomacy, Communication |
| @etnow | 1.946.123 | Entertainment | Entertainment, ET, News |
| @trevimoran | 1.573.139 | Singer | pop music, entertainment, social media |
| @alimouinjaber | 1.546.594 | Media Executive | Education, Television, Communication |
| @SinghLions | 1.333.813 | Restaurateur | Food, Travel, Influencer |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
64.970
Followers With Bio
36.027
Followers Without Bio
64.33%
% With Bio
35.67%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.194 analyzed12.902
Combined Engagement
10.150
Total Likes
2.752
Total Retweets
2.580
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
We are thrilled to introduce our first hotel located in South Korea, Fairmont Ambassador Seoul! When with us, Seoul will come to life around you, just as it did BTS with their rooftop performance at the 63rd Grammy Awards. We look forward to welcoming you soon. #FairmontMoments h
What better way to celebrate #Canada150, than by giving away 150 room nights and a grand prize trip to Montreal? https://t.co/GjPqgqXBsK https://t.co/Axc3xSHy6A
The historic side of beautiful St Andrews https://t.co/sWwWdxvorm #Scotland https://t.co/118vUillUa
Exploring the wonders of ancient #Amman https://t.co/ZRtJEz6KPw https://t.co/2BW94sdrBc
There's so much to love about St Andrews and the beautiful @FairmontStA https://t.co/sWwWdxdN2M https://t.co/ORIrfPfJH2
Key Insights & Takeaways
The brand focuses on storytelling to create emotional connections with its audience. Promotional campaigns, like the Canada150 giveaway, are effective in driving engagement and visibility. Highlighting unique destinations and cultural experiences helps position Fairmont as a premium travel brand.
Strengths
- + Established follower base of 171.964
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @FairmontHotels reveals an growing Twitter presence with 171.964 followers. The account demonstrates a conversation-first approach, averaging 10,4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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