Movistar España

Movistar España

@movistar_es

miMovistar I Te ayudamos de L a D de 9 a 22h. Contáctanos por DM 📩

España https://www.movistar.es/ Joined 2009-06-05 Date of Analysis: Dez 16, 2025

442.318

Followers

379.688

Following

464.888

Tweets

4,7

Avg Engagement

2.655

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @movistar_es's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-06-05
  • Verification:Yes
  • Location:España

Data Summary

  • Tweets Analyzed:3.250
  • Avg Likes per Tweet:1,4
  • Avg Retweets per Tweet:3,3
  • Followers Analyzed:50.000

Engagement Analysis

Based on 3.250 tweets

The account consistently receives a high number of likes and retweets, indicating strong audience interaction. Promotional tweets, especially those involving contests and events, drive significant engagement.

1,4

Avg Likes/Tweet

3,3

Avg Retweets/Tweet

4.591

Total Likes

10.684

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

0

75th Percentile

4.996

Top Tweet

0,01

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

6,4%

Original

92,3%

Replies

1,1%

Retweets

0,2%

Quotes

0,0%

Threads

0,2%

With Media

41,5%

With Links

4,2%

With #Tags

95,9%

With @Mentions

5,9%

With Emojis

193

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

14,49

Reply/Original Ratio

0,22

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

79,6%

Weekday Posts

20,4%

Weekend Posts

Top Hashtags

#postdeutilidad (13) #copaacb (13) #mividamimovistar (12) #enmovistarelfútbolnuncapara (7) #gamedaymovistar (5) #mvpmovistar (5) #trucodelasemana (4) #díadelpadre (4) #oscars (4) #lapistadeltenis (3)

Most Mentioned

@movistarplus (49) @telefonica (35) @mashalloyd (34) @dazn_es (25) @jmalvpal (21) @danirolin1 (20) @marisavargas_r (19) @eugenecostello (19) @laliga (16) @mnatalia713 (16)

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Content Strategy Analysis

Based on 3.250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 207 (6%)
Replies 2.999 (92%)
Retweets 36 (1%)
Quote Tweets 8 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 36 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3.250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50.000 followers

The audience is mainly sports enthusiasts, especially football fans, and individuals interested in exclusive events and promotions. They are likely to be young adults and teenagers who follow sports and enjoy interactive content.

Good

Audience Quality

19,7%

Suspicion Index

28,4%

Low-Quality %

41

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

42,1%

Empty Bio

22,3%

<10 Tweets

6,4%

Mass Following (>2K)

0,0%

New (<90 days)

38,8%

Low Ratio (<0.1)

0,0%

New (<180 days)

87,8%

No URL

14,7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

54.882.269

Total Potential Reach

41

Median Follower Reach

183

75th Percentile Reach

4,6%

>1K followers

0,5%

>10K followers

0,2%

>50K followers

0,1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

60,8%

Creators

30.401 accounts

16,9%

Consumers

8.462 accounts

22,3%

Dormant

11.137 accounts

209

Verified Followers

0,42% of total

3,8%

Professional Bios

founder, dev, analyst, etc.

0,15

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

España (974) Madrid (952) Madrid, Comunidad de Madrid (883) Spain (425) Barcelona (379) Barcelona, España (284) Madrid, España (254) Barcelona, Spain (217) Madrid, Spain (206) Sevilla (145)

452

Verified Followers

0.45% of total

9.751

Protected Accounts

9.65% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@RafaelNadal 15.733.699 Tennis Player Tennis, Sports, Athlete
@JohnCena 14.104.276 Wrestler Wrestling, Motivation, Self-promotion
@paugasol 7.163.489 Basketball Player Basketball, Travel, Twitter
@NetflixES 3.289.319 Social Media Manager TV shows, Bridgerton, España
@Oficial_RC3 2.497.316 Sports Director Real Madrid, Ambassador, UEFA Youth League
@nokia 2.095.773 Technology technology, phones, world
@AchrafHakimi 1.763.155 Footballer football, sports, athlete
@As_TomasRoncero 1.754.734 Journalist Real Madrid, Deportes, Periodismo
@toddcarey 1.685.851 Musician Music, Collaboration, Community
@Los40 1.577.604 Music Media Music, Community, Spain

Top Keywords in Follower Bios

vida (2.529) madrid (1.490) futbol (1.329) amante (1.132) siempre (1.116) mundo (1.041) gusta (939) real (909) musica (870) solo (778)

Top Hashtags in Follower Bios

#marketing (71) #halamadrid (55) #marketingdigital (47) #seo (44) #comunicacio (43) #socialmedia (39) #tecnologi (37) #bitcoin (36) #cine (33) #ai (29)

58.484

Followers With Bio

42.515

Followers Without Bio

57.91%

% With Bio

42.09%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3.250 analyzed

11.770

Combined Engagement

2.486

Total Likes

9.284

Total Retweets

2.354

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

40%

With @Mentions

0%

With Links

Topical Analysis:

Sports Football Promotions Contests Engagement Vip Experiences
Movistar España
@movistar_es

¡SORTEO! ⚽️ Vivir un clásico en el Santiago Bernabéu ya es un privilegio, pero si encima lo haces con estas entradas VIP que sorteamos, es un lujazo. ¿Qué tienes que hacer? 1⃣ Síguenos en Twitter 2⃣ Haz RT a este tuit 3⃣ Contesta con #ElClásicoConMovistar y menciona a un amigo h

2023-02-23
Retweets: 3.832 Likes: 1.164 Engagement: 4.996
Movistar España
@movistar_es

¡SORTEO Exprés! ⚡️ Te invitamos al Santiago Bernabéu a vivir todo un partidazo de Champions entre Real Madrid y Liverpool como un VIP. ¿Qué tienes que hacer? 🎟️⚽️ 1⃣ Síguenos en Twitter 2⃣ Haz RT a este tuit 3⃣ Contesta con #PartidazoMovistarChampions y menciona a tu acompañante

2023-03-10
Retweets: 1.936 Likes: 572 Engagement: 2.508
Movistar España
@movistar_es

Ver en Movistar el Real Madrid - Chelsea es un gran plan, pero vivirlo en el estadio es un PLANAZO. ¿Quieres una entrada doble de Champions? 🎟️🎟️ 1⃣ Síguenos 2⃣ Haz RT 3⃣ Contesta con #CuartosDeChampionsEnMovistar y menciona a un amigo al que le gustaría vivirlo en el campo. htt

2023-04-05
Retweets: 1.630 Likes: 496 Engagement: 2.126
Movistar España
@movistar_es

RT @MovistarNBA: Yo vi jugar a LeBron James. Yo vi jugar al Elegido. Con esta canasta, LeBron James se ha convertido en el máximo anotador…

2023-02-08
Retweets: 1.177 Likes: 0 Engagement: 1.177
Movistar España
@movistar_es

Participa en el #SorteoGameDayMovistar y gana una de las 3 camisetas oficiales de tu equipo favorito de @ACBCOM que sorteamos. ¿Cómo participar? 1⃣ Síguenos 2⃣ Haz RT 3⃣ Comenta con #SorteoGameDayMovistar y menciona a esa persona con la que compartes la pasión por el basket 🏀💙 h

2023-04-14
Retweets: 709 Likes: 254 Engagement: 963

Key Insights & Takeaways

The account leverages sports events and contests to boost engagement and follower interaction. Promotional content, particularly involving football matches and VIP experiences, performs exceptionally well. High engagement rates suggest that the audience is highly interested in exclusive and interactive content.

Strengths

  • + Established follower base of 442.318
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @movistar_es reveals an growing Twitter presence with 442.318 followers. The account demonstrates a conversation-first approach, averaging 4,7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dez 16, 2025