GOVERNING
Follow us for news and analysis about the future of state and local government - politics, policy and management.
75.288
Followers
1.913
Following
66.139
Tweets
3,3
Avg Engagement
1.220
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @GOVERNING's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-19
- Verification:No
- Location:Washington, D.C.
Data Summary
- Tweets Analyzed:3.249
- Avg Likes per Tweet:0,9
- Avg Retweets per Tweet:2,4
- Followers Analyzed:9.996
Engagement Analysis
Based on 3.249 tweetsThe account maintains moderate engagement with an average of 30 likes and 11 retweets per tweet. Verified accounts make up a small portion of the followers, indicating a mix of public and private engagement.
0,9
Avg Likes/Tweet
2,4
Avg Retweets/Tweet
3.016
Total Likes
7.750
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
3
75th Percentile
2.103
Top Tweet
0,04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
73,9%
Original
0,3%
Replies
25,8%
Retweets
0,1%
Quotes
0,0%
Threads
0,3%
With Media
98,6%
With Links
68,9%
With #Tags
41,2%
With @Mentions
2,7%
With Emojis
238
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,0
Reply/Original Ratio
0,0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
83,3%
Weekday Posts
16,7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 838 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9.996 followersThe audience is likely policymakers, students, and professionals interested in governance and public administration. They seek reliable information on state and local government issues.
Good
Audience Quality
17,8%
Suspicion Index
12,3%
Low-Quality %
301
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
18,7%
Empty Bio
9,0%
<10 Tweets
33,2%
Mass Following (>2K)
0,0%
New (<90 days)
26,3%
Low Ratio (<0.1)
0,0%
New (<180 days)
61,8%
No URL
5,8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
42.078.126
Total Potential Reach
301
Median Follower Reach
1.013
75th Percentile Reach
25,2%
>1K followers
3,5%
>10K followers
0,7%
>50K followers
0,4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
80,1%
Creators
8.010 accounts
10,9%
Consumers
1.087 accounts
9,0%
Dormant
899 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
189
Verified Followers
1.89% of total
1.247
Protected Accounts
12.47% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.097.222 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Alyssa_Milano | 3.477.973 | - | - |
| @rogerhamilton | 923.751 | Entrepreneur | education, entrepreneurship, futurism |
| @Reflog_18 | 549.778 | - | - |
| @NJGov | 447.858 | Government | New Jersey, Garden State, Official |
| @FAIRImmigration | 440.802 | Advocacy | Immigration, Borders, Enforcement |
| @SkollFoundation | 438.834 | Philanthropy | Social entrepreneurship, innovation, transformation |
| @MayorOfLA | 438.614 | Politician | politics, leadership, Los Angeles |
| @JenniferJJacobs | 367.753 | Journalist | Biden admin, Reporting, Iowa |
| @ErinBurnett | 336.219 | Journalist | News, Politics, Business |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8.124
Followers With Bio
1.876
Followers Without Bio
81.24%
% With Bio
18.76%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.249 analyzed3.303
Combined Engagement
151
Total Likes
3.152
Total Retweets
661
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
20%
With Links
Topical Analysis:
RT @GovLarryHogan: A short while ago, I spoke to Wes Moore and congratulated him on being elected as Maryland’s next governor. There is no higher calling than public service, and no greater honor than to serve the people of this great state.
RT @JebBush: Congratulations to Governor DeSantis. I hope you beat my margin of victory and win my home county. You have done a very fine job as Governor of the state I love.
RT @PAMapper: Republican control of the PA House is teetering on the edge of two Todds: Polinchock trails by 17 votes, Stephen leads by 26, and one of them needs to win
South Dakota becomes latest state to approve Medicaid expansion via ballot initiative
“I think that people have been able to see who I am. I didn't run to be the trans senator. And I haven't been the trans senator. I am a senator who is trans," says @SarahEMcBride. https://t.co/SjDv6cQSm5
Key Insights & Takeaways
The account highlights key legislative developments and policy changes, such as Medicaid expansion and criminal justice reforms. It emphasizes the importance of state and local governance in shaping public policy and political landscapes. The content often includes analysis that helps followers understand complex policy issues and their implications.
Strengths
- + Established follower base of 75.288
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @GOVERNING reveals an growing Twitter presence with 75.288 followers. The account demonstrates a content-creator strategy, averaging 3,3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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