Essex Police
Latest news, updates & appeals. Report non-urgent crime & more on our website. Call 101 (non-urgent) 999 (emergency).
228.194
Followers
20.237
Following
34.072
Tweets
39,8
Avg Engagement
943
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @EssexPoliceUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-05-04
- Verification:Yes
- Location:Essex, UK
Data Summary
- Tweets Analyzed:3.111
- Avg Likes per Tweet:29,0
- Avg Retweets per Tweet:10,8
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.111 tweetsThe account has an average of 805 likes and 301 retweets per tweet, indicating moderate to high engagement. The content is likely shared by followers interested in local news and safety.
29,0
Avg Likes/Tweet
10,8
Avg Retweets/Tweet
90.214
Total Likes
33.556
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
15
Median Likes
6
Median Retweets
42
75th Percentile
1.926
Top Tweet
0,17
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
74,9%
Original
10,9%
Replies
6,8%
Retweets
7,5%
Quotes
0,0%
Threads
0,3%
With Media
88,3%
With Links
66,2%
With #Tags
24,9%
With @Mentions
2,6%
With Emojis
248
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,15
Reply/Original Ratio
1,09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
75,9%
Weekday Posts
24,1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.111 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 212 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.111 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe primary audience is the public in Essex, interested in local crime updates and police activities. It also includes media and community members seeking information.
Average
Audience Quality
30,3%
Suspicion Index
45,5%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
56,9%
Empty Bio
44,9%
<10 Tweets
6,3%
Mass Following (>2K)
0,0%
New (<90 days)
55,5%
Low Ratio (<0.1)
0,0%
New (<180 days)
90,3%
No URL
34,1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
41.670.075
Total Potential Reach
8
Median Follower Reach
74
75th Percentile Reach
4,3%
>1K followers
0,4%
>10K followers
0,1%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
35,2%
Creators
17.598 accounts
19,9%
Consumers
9.963 accounts
44,9%
Dormant
22.439 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
191
Verified Followers
0.19% of total
10.811
Protected Accounts
10.7% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.100.276 | Wrestler | Wrestling, Motivation, Self-promotion |
| @jamieoliver | 6.232.954 | Chef | cooking, recipes, food |
| @Rylan | 1.765.078 | Entertainer | Luxury, Entertainment, Representation |
| @metpoliceuk | 1.326.080 | Law enforcement | Law enforcement, London, Emergency services |
| @soledadobrien | 1.317.797 | Journalist | working, mom, journalist |
| @ukhomeoffice | 1.046.936 | Government Agency | immigration, passports, counter-terrorism |
| @rogerhamilton | 928.401 | Entrepreneur | education, entrepreneurship, futurism |
| @paul_steele | 647.372 | Travel Blogger | Travel, hiking, photography |
| @SpencerOwen | 634.514 | Football Presenter | Football, Esports, Presenter |
| @Jaack | 463.761 | YouTuber | YouTuber, presenter, host |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
39.046
Followers With Bio
61.945
Followers Without Bio
38.66%
% With Bio
61.34%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.111 analyzed6.646
Combined Engagement
5.570
Total Likes
1.076
Total Retweets
1.329
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
20%
With @Mentions
60%
With Links
Topical Analysis:
A man has been arrested on suspicion murder after a man was stabbed in #LeighonSea. We were called to Eastwood Road North shortly after 12.05pm. Sadly, a man later died. A man was arrested at the scene. We are not looking for anyone else. Read more: https://t.co/CR8vYv8yuR h
Watch PC Luke Watson, Britain’s quickest cop, as he chases down a van and three suspected car thieves. Luke, the acting sergeant for #WalthamAbbey Town Team, has not lost a footrace after nearly six years with the force. #NeighbourhoodPolicingWeek #ProtectingAndServingEssex ht
When we say we work hard for our communities, we mean it. Last summer, Inspector Mark Jones was on patrol in #Southend when he began pursuing a drug dealer. Watch below to see how it turned out. Spoiler alert: He was caught. Read more here: https://t.co/xtlf3paUUf https://t.c
Thursday 10 November, 7.30am: We have arrested a woman attempting to climb a gantry approximately 1.5miles before J28 on the M25 clockwise track. One lane was closed for a short time as officers responded to the situation. All lanes between junctions 28 and 29 are now open.
Proudly protecting and serving Colchester. Today, King Charles III & The Queen Consort will visit to celebrate Essex’s newest city. Do say hello if you see one of our officers nearby. Wrap up & keep warm! @RoyalFamily https://t.co/LteSG8qJec
Key Insights & Takeaways
The account uses storytelling to highlight police achievements and community impact. It shares both positive and serious news, balancing public relations with crime reporting. Engagement is driven by real-life incidents and human interest stories.
Strengths
- + Established follower base of 228.194
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @EssexPoliceUK reveals an growing Twitter presence with 228.194 followers. The account demonstrates a content-creator strategy, averaging 39,8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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