Scripps News
Watch Scripps News' live news programming FREE 24/7 using your TV antenna or favorite streaming device. 📺 Newsletter: https://www.scrippsnews.com/register
78.694
Followers
1.867
Following
126.970
Tweets
14,0
Avg Engagement
1.240
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @scrippsnews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2007-10-29
- Verification:No
- Location:Your TV
Data Summary
- Tweets Analyzed:3.250
- Avg Likes per Tweet:2,8
- Avg Retweets per Tweet:11,2
- Followers Analyzed:10.000
Engagement Analysis
Based on 3.250 tweetsThe account maintains moderate engagement with an average of 55 likes and 23 retweets per tweet. The engagement appears to be consistent with the type of content shared, which includes news and political updates.
2,8
Avg Likes/Tweet
11,2
Avg Retweets/Tweet
9.241
Total Likes
36.418
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
6
75th Percentile
22.015
Top Tweet
0,18
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
89,8%
Original
6,6%
Replies
3,2%
Retweets
0,5%
Quotes
0,0%
Threads
0,5%
With Media
96,3%
With Links
7,1%
With #Tags
12,6%
With @Mentions
1,3%
With Emojis
179
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,07
Reply/Original Ratio
0,14
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
86,7%
Weekday Posts
13,3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 105 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10.000 followersThe audience is likely interested in news, politics, and current events, with a focus on U.S. and international affairs. The account's emphasis on streaming and TV access suggests a broad demographic interested in real-time news.
Average
Audience Quality
22,6%
Suspicion Index
21,6%
Low-Quality %
133
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30,7%
Empty Bio
17,4%
<10 Tweets
28,5%
Mass Following (>2K)
0,0%
New (<90 days)
39,1%
Low Ratio (<0.1)
0,0%
New (<180 days)
75,4%
No URL
12,4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
40.329.578
Total Potential Reach
133
Median Follower Reach
747
75th Percentile Reach
21,1%
>1K followers
3,8%
>10K followers
0,9%
>50K followers
0,3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
69,8%
Creators
6.981 accounts
12,8%
Consumers
1.282 accounts
17,4%
Dormant
1.737 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
273
Verified Followers
2.73% of total
1.112
Protected Accounts
11.12% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.097.423 | Wrestler | Wrestling, Motivation, Self-promotion |
| @BillKristol | 1.041.559 | Political Commentator | Politics, Journalism, Commentary |
| @NOH8Campaign | 800.293 | Activism | equality, bullying, discrimination |
| @SenDuckworth | 737.421 | Politician | politics, advocacy, military |
| @yashar | 708.158 | Journalist | Politics, News, Culture |
| @MarkDice | 668.599 | Media Analyst | Media analysis, author, YouTube |
| @TheDemCoalition | 522.062 | Political Activist | #TheResistance, #ImpeachmentTaskForce, Dems |
| @MayraFlores2022 | 514.376 | - | - |
| @UNICEFUSA | 503.747 | Humanitarian | Children, Vulnerable, COVID19 |
| @ErinBurnett | 336.228 | Journalist | News, Politics, Business |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6.933
Followers With Bio
3.067
Followers Without Bio
69.33%
% With Bio
30.67%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.250 analyzed30.554
Combined Engagement
0
Total Likes
30.554
Total Retweets
6.111
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @ZelenskyyUa: Historic. Timely. Brave. I welcomed @POTUS in Kyiv as Russian full-scale aggression approaches its one-year mark. I am thankful to the U.S. for standing with Ukraine and for our strong partnership. We are determined to work together to ensure Ukraine’s victory. h
RT @CarterCenter: "One person, standing on principle, can make a positive difference in the lives of many.” -Jimmy Carter On Presidents Day and every day, we are grateful for the privilege of being part of President Carter’s ongoing commitment to serving humanity. https://t.co/d
RT @kevcirilli: SCOOP: Naysa Woomer, communications director to embattled Rep. George Santos (R-NY), has resigned earlier this evening. WOOMER TO SANTOS: "Unfortunately, you never took one point of professional advice given." via @scrippsnews https://t.co/LIbQi9fH6Q
RT @michiganstateu: The Rock was painted ahead of tonight's vigil. Always Spartans and always in our hearts. https://t.co/a6A7yBvKcA
RT @LMPD: There is no longer an active aggressor threat. The suspected shooter has been neutralized.
Key Insights & Takeaways
The account frequently shares news updates and political commentary, indicating a focus on current events. It includes links to external sources, suggesting a strategy to drive traffic to related content. The use of verified accounts and political figures implies a strong emphasis on credibility and influence.
Strengths
- + Established follower base of 78.694
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @scrippsnews reveals an growing Twitter presence with 78.694 followers. The account demonstrates a content-creator strategy, averaging 14,0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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