MIT Sloan Management Review
Transforming how people lead and innovate.
217.030
Followers
1.674
Following
88.275
Tweets
16,0
Avg Engagement
4.964
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mitsmr's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-08-01
- Verification:No
- Location:Cambridge, MA, USA
Data Summary
- Tweets Analyzed:3.250
- Avg Likes per Tweet:11,7
- Avg Retweets per Tweet:4,3
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.250 tweetsMitsmr's tweets receive an average of 116 likes and 46 retweets, indicating moderate to high engagement. Their content is well-received and shared within professional circles.
11,7
Avg Likes/Tweet
4,3
Avg Retweets/Tweet
37.986
Total Likes
14.078
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
3
Median Retweets
19
75th Percentile
180
Top Tweet
0,07
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
99,9%
Original
0,0%
Replies
0,0%
Retweets
0,0%
Quotes
0,0%
Threads
0,0%
With Media
99,9%
With Links
8,3%
With #Tags
22,1%
With @Mentions
2,7%
With Emojis
181
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,0
Reply/Original Ratio
1,0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
71,2%
Weekday Posts
28,8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe audience likely includes professionals in leadership, management, and team development. They are interested in practical strategies for improving team performance and communication.
Average
Audience Quality
28,5%
Suspicion Index
30,6%
Low-Quality %
33
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39,7%
Empty Bio
31,3%
<10 Tweets
17,0%
Mass Following (>2K)
0,0%
New (<90 days)
60,9%
Low Ratio (<0.1)
0,0%
New (<180 days)
82,5%
No URL
21,6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
44.268.084
Total Potential Reach
33
Median Follower Reach
154
75th Percentile Reach
5,2%
>1K followers
0,8%
>10K followers
0,2%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
45,6%
Creators
22.796 accounts
23,1%
Consumers
11.539 accounts
31,3%
Dormant
15.665 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1.145
Verified Followers
1.13% of total
13.341
Protected Accounts
13.21% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.099.994 | Wrestler | Wrestling, Motivation, Self-promotion |
| @rahulkanwal | 4.470.686 | Journalist | News, Director, Anchor |
| @arsched | 2.147.310 | Journalist | Politics, Journalism, Media |
| @Ricamconsult | 1.509.062 | Economista | Economia, Humor, Influência |
| @LVidegaray | 1.180.393 | Politician | Politics, Economics, Diplomacy |
| @StartupPro | 981.364 | Entrepreneurship | Entrepreneurship, Technology, Investing |
| @thidakarn | 915.877 | Doctor | Health, Books, Lazy |
| @Haqeeqat_TV | 886.567 | Media Personality | Pakistan, YouTube, News |
| @CryptoKing4Ever | 850.246 | Content Creator | Guyonan, Lucu, Design |
| @MohamedAbuHamed | 816.870 | Politician | Politics, Reformist, Liberal |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
63.841
Followers With Bio
37.156
Followers Without Bio
63.21%
% With Bio
36.79%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.250 analyzed852
Combined Engagement
607
Total Likes
245
Total Retweets
170
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
There are 4 basic team cultures, with different emphases on psychological safety and different emphases on intellectual honesty. Each culture supports or discourages learning and innovation to different degrees. https://t.co/ea4rlS3K6w https://t.co/ZHSMW5xygp
Five questions to guide one-on-one meetings: 1. What’s going well? 2. Where can I help? 3. What are your top priorities these days? 4. Is there anything new or upcoming you’d like to put on my radar? 5. How are you feeling outside of work? https://t.co/cVt6lJm9Nw https://t.
A toxic culture consists of five elements: lack of inclusion, disrespect, cutthroat behavior, abusive management, and unethical behavior. — Donald Sull (@culturexinsight), @mitsloan Explore the research ▶️ https://t.co/csjbvzUq6t https://t.co/vsobce5vBV
When trust cultivates purpose and purpose generates energy, people are more likely to become productive, engaged collaborators: https://t.co/QHZaAL65a6 https://t.co/iSDYYZBh00
There are 4 basic team cultures, with different emphases on psychological safety and different emphases on intellectual honesty. Each culture supports or discourages learning and innovation to different degrees. https://t.co/ea4rlS3K6w https://t.co/I7oboEzQbZ
Key Insights & Takeaways
Mitsmr emphasizes the importance of psychological safety in team cultures. They highlight intellectual honesty as a key component of effective team dynamics. Their content provides actionable strategies for improving leadership and innovation.
Strengths
- + Established follower base of 217.030
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mitsmr reveals an growing Twitter presence with 217.030 followers. The account demonstrates a content-creator strategy, averaging 16,0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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