Ben & Jerry's
Peace, Love, & Ice Cream
486.049
Followers
63.225
Following
50.793
Tweets
149,2
Avg Engagement
2.937
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @benandjerrys's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-13
- Verification:No
- Location:Burlington, VT
Data Summary
- Tweets Analyzed:3.247
- Avg Likes per Tweet:119,1
- Avg Retweets per Tweet:30,1
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.247 tweetsThe account consistently receives high average likes and retweets, indicating strong audience interaction. Its tweets often spark conversations and shareable content.
119,1
Avg Likes/Tweet
30,1
Avg Retweets/Tweet
386.657
Total Likes
97.713
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
11
75th Percentile
102.750
Top Tweet
0,31
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
18,8%
Original
78,0%
Replies
2,0%
Retweets
1,3%
Quotes
0,0%
Threads
0,3%
With Media
46,9%
With Links
5,8%
With #Tags
84,0%
With @Mentions
10,0%
With Emojis
124
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
4,15
Reply/Original Ratio
0,64
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95,3%
Weekday Posts
4,7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 64 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe audience is primarily socially conscious consumers and supporters of the brand's values. It includes individuals and groups interested in activism, human rights, and corporate social responsibility.
Average
Audience Quality
20,4%
Suspicion Index
22,4%
Low-Quality %
58
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32,0%
Empty Bio
18,0%
<10 Tweets
13,9%
Mass Following (>2K)
0,0%
New (<90 days)
44,8%
Low Ratio (<0.1)
0,0%
New (<180 days)
83,5%
No URL
12,8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
72.734.336
Total Potential Reach
58
Median Follower Reach
242
75th Percentile Reach
7,9%
>1K followers
1,1%
>10K followers
0,3%
>50K followers
0,2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
67,8%
Creators
33.891 accounts
14,2%
Consumers
7.114 accounts
18,0%
Dormant
8.995 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1.198
Verified Followers
1.19% of total
15.757
Protected Accounts
15.6% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @chancetherapper | 7.943.898 | Musician | music, video, directing |
| @MarkHamill | 5.287.076 | Actor | Star Wars, Believe, Humor |
| @DanRather | 2.702.039 | Journalist | Journalism, storytelling, reading |
| @Kaepernick7 | 2.360.536 | Athlete | Social justice, activism, football |
| @FastCompany | 2.314.505 | Business Magazine | business, innovation, creativity |
| @billyeichner | 2.293.923 | Comedian | comedy, acting, television |
| @BrotherNature | 1.706.376 | Animal Lover | Animals, Nature, Food |
| @LuluSantos | 1.657.889 | Musician | Music, Art, Creativity |
| @TwitterBusiness | 1.352.612 | - | - |
| @SinghLions | 1.334.925 | Restaurateur | Food, Travel, Influencer |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
69.726
Followers With Bio
31.273
Followers Without Bio
69.04%
% With Bio
30.96%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.247 analyzed213.236
Combined Engagement
177.557
Total Likes
35.679
Total Retweets
42.647
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
20%
With Links
Topical Analysis:
Ben & Jerry’s will end sales of our ice cream in the Occupied Palestinian Territory. Read our full statement: https://t.co/2mGWYGN4GA https://t.co/kFeu7aXOf3
The murder of #DaunteWright is rooted in white supremacy and results from the intentional criminalization of Black and Brown communities. This system can’t be reformed. It must be dismantled and a real system of public safety rebuilt from the ground up. #DefundThePolice
We continue to believe it is inconsistent with Ben & Jerry's values for our ice cream to be sold in the Occupied Palestinian Territory. (🧵3/3)
We are aware of the Unilever announcement. While our parent company has taken this decision, we do not agree with it. (🧵1/3)
You cannot simultaneously prevent and prepare for war. We call on President Biden to de-escalate tensions and work for peace rather than prepare for war. Sending thousands more US troops to Europe in response to Russia’s threats against Ukraine only fans the flame of war.
Key Insights & Takeaways
The brand uses its platform to take clear public stances on political and social issues. It emphasizes its commitment to Palestinian rights and racial justice through its tweets. The account maintains a consistent tone of activism and advocacy in its messaging.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 486.049
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @benandjerrys reveals an well-established Twitter presence with 486.049 followers. The account demonstrates a conversation-first approach, averaging 149,2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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