O'Reilly Media
Gain technology and business knowledge and hone skills with learning resources created and curated by O'Reilly experts
109.048
Followers
21.604
Following
39.491
Tweets
8,7
Avg Engagement
5.164
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @OReillyMedia's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2007-12-12
- Verification:No
- Location:Sebastopol, Boston, Farnham
Data Summary
- Tweets Analyzed:3.246
- Avg Likes per Tweet:4,9
- Avg Retweets per Tweet:3,8
- Followers Analyzed:9.996
Engagement Analysis
Based on 3.246 tweetsThe account has a moderate level of engagement, with an average of 158 likes and 36 retweets per tweet. The engagement rate is relatively low compared to the follower count, suggesting a more niche or professional audience.
4,9
Avg Likes/Tweet
3,8
Avg Retweets/Tweet
15.927
Total Likes
12.379
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
9
75th Percentile
421
Top Tweet
0,08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
72,6%
Original
13,3%
Replies
13,4%
Retweets
0,7%
Quotes
0,0%
Threads
0,0%
With Media
88,4%
With Links
59,7%
With #Tags
76,6%
With @Mentions
3,0%
With Emojis
221
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,18
Reply/Original Ratio
0,05
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
96,5%
Weekday Posts
3,5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 436 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9.996 followersThe primary audience includes professionals and students looking to improve their technical and business skills. They are likely interested in learning resources and staying updated with the latest trends in technology and data science.
Average
Audience Quality
23,8%
Suspicion Index
25,0%
Low-Quality %
42
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35,3%
Empty Bio
22,7%
<10 Tweets
14,1%
Mass Following (>2K)
0,0%
New (<90 days)
54,1%
Low Ratio (<0.1)
0,0%
New (<180 days)
75,9%
No URL
14,7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
19.927.265
Total Potential Reach
42
Median Follower Reach
168
75th Percentile Reach
5,7%
>1K followers
0,8%
>10K followers
0,1%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55,3%
Creators
5.531 accounts
22,0%
Consumers
2.195 accounts
22,7%
Dormant
2.270 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
162
Verified Followers
1.62% of total
1.239
Protected Accounts
12.39% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.093.493 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Scobleizer | 456.952 | Music Producer | Music, Metaverse, Dolby Atmos |
| @addyosmani | 332.766 | Engineer | GoogleChrome, Web Performance, Developer Tools |
| @Asamsakti | 284.287 | Art Lover | Art, Technology, Tea |
| @TechRepublic | 230.616 | Technology | Business, Technology, Empowerment |
| @kunalstwt | 178.590 | - | - |
| @IEEESpectrum | 152.697 | Engineering | Technology, Engineering, Analysis |
| @SCMagazine | 121.742 | Cybersecurity | IT security, technology, cybersecurity |
| @pyquantnews | 94.920 | - | - |
| @delong | 83.836 | Economist | smart, knowledgeable, semi-amusing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6.472
Followers With Bio
3.528
Followers Without Bio
64.72%
% With Bio
35.28%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.246 analyzed1.830
Combined Engagement
248
Total Likes
1.582
Total Retweets
366
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
40%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @Rainmaker1973: Photographer Joel Sartore captured this footage of a Horsfield’s tarsier at Taman Safari in Indonesia. It's a carnivorous, nocturnal species of tarsier living in Borneo and Sumatra [read more: https://t.co/sbuNAlBqfl] [source: https://t.co/0z9jjQZYn5] https://t
RT @chipro: My editors just shared with me the feedback from early reviewers and I'm in tears 😭 With the help of so many people, I worked really hard on this book. I'm grateful that people gave it a chance. Read the book online: https://t.co/fxph4OYIsf Pre-order: https://t.co
RT @LinuxHandbook: Latest addition to my library 📚 Pretty amazing Linux book with lots of practical tips. Good job @DanielJBarrett 👏👏 https://t.co/OmLmvZ5kh3
[NEW RELEASE] Python for Geospatial Data Analysis -- Author @datamongerbonny demonstrates why detecting and quantifying patterns in geospatial data is vital. This book helps you explore Python packages for additional functionality. https://t.co/xX9bY8DDwS #OReillyExperts #NewBook
RT @aantonop: Just learned that Mastering the Lightning Network is currently the #1 New Release in Business Entrepreneurship books on Amazon! It's exciting that so many people want to learn about #LN. See for yourself: https://t.co/PnszZdWeXj @roasbeef @renepickhardt #lightnin
Key Insights & Takeaways
The account frequently promotes new book releases, indicating a focus on content publishing and education. The tweets are highly technical, targeting individuals with a background in programming or data science. The use of verified authors and experts adds credibility to the content shared.
Strengths
- + Established follower base of 109.048
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @OReillyMedia reveals an growing Twitter presence with 109.048 followers. The account demonstrates a content-creator strategy, averaging 8,7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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