Nordstrom Rack
Join the conversation: #nordstromrack
124.627
Followers
9.685
Following
46.812
Tweets
0,6
Avg Engagement
1.166
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @nordstromrack's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-05-19
- Verification:No
- Location:Seattle, WA
Data Summary
- Tweets Analyzed:3.195
- Avg Likes per Tweet:0,5
- Avg Retweets per Tweet:0,1
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.195 tweetsThe account has a steady but moderate engagement rate, with an average of 20 likes and 4 retweets per tweet. Engagement appears to be consistent across its tweets, with no major spikes or drops.
0,5
Avg Likes/Tweet
0,1
Avg Retweets/Tweet
1.555
Total Likes
221
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
425
Top Tweet
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
2,6%
Original
96,0%
Replies
1,4%
Retweets
0,0%
Quotes
0,0%
Threads
0,3%
With Media
9,0%
With Links
0,2%
With #Tags
97,4%
With @Mentions
7,3%
With Emojis
163
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
36,5
Reply/Original Ratio
0,02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
76,9%
Weekday Posts
23,1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.195 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 44 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.195 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe primary audience includes customers interested in Nordstrom Rack products and company news. The account also reaches individuals concerned about ethical practices and customer service issues.
Average
Audience Quality
22,7%
Suspicion Index
29,3%
Low-Quality %
58
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43,2%
Empty Bio
22,9%
<10 Tweets
14,6%
Mass Following (>2K)
0,0%
New (<90 days)
42,1%
Low Ratio (<0.1)
0,0%
New (<180 days)
81,2%
No URL
15,3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
61.588.355
Total Potential Reach
58
Median Follower Reach
232
75th Percentile Reach
6,4%
>1K followers
0,7%
>10K followers
0,2%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57,9%
Creators
28.970 accounts
19,2%
Consumers
9.584 accounts
22,9%
Dormant
11.446 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
295
Verified Followers
0.29% of total
19.357
Protected Accounts
19.17% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.101.462 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hootsuite | 7.314.582 | Social Media Manager | Social media, news, tips |
| @introvertsmemes | 6.192.313 | Student | Memes, College, Comedy |
| @InStyle | 4.256.641 | Fashion influencer | Fashion, Beauty, Lifestyle |
| @Variety | 2.912.131 | Entertainment industry | Entertainment, Business, Variety |
| @6BillionPeople | 2.033.102 | - | - |
| @trevimoran | 1.572.820 | Singer | pop music, entertainment, social media |
| @BreakingBad | 1.475.278 | TV Show | TV shows, crime, drama |
| @Cheezburger | 1.319.092 | Comedy | Funny, Memes, Humor |
| @soledadobrien | 1.317.922 | Journalist | working, mom, journalist |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
58.319
Followers With Bio
42.676
Followers Without Bio
57.74%
% With Bio
42.26%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.195 analyzed705
Combined Engagement
678
Total Likes
27
Total Retweets
141
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
@critrolecloset Are those harp strings we hear, because Laura can simply do no wrong! Consider this charisma check a nat 20. 😉 - Matt
@DrMakokis We gotchu 🥑 https://t.co/EVzBe67aRF -SiSi
By the end of 2021, you’ll no longer find products made using animal fur or exotic animal skin at Nordstrom. Learn more about our decision to go fur-free and our partnership with the @HumaneSociety: https://t.co/EyV4993Ley https://t.co/mYLS2UwVdQ
Hate crimes targeting the Asian community have created a sense of fear and uncertainty for us all. It’s important to draw attention to what’s happening and to call it what it is: racism. (1/2) https://t.co/z6SU6vZp8S
We are aware some customers are experiencing issues adding items to cart. Our teams are working quickly to resolve this!
Key Insights & Takeaways
The account frequently highlights ethical and social issues, such as the decision to stop using animal fur and skin. It addresses customer concerns, like technical issues with the shopping cart, showing responsiveness to user feedback. The account uses hashtags to amplify messages, particularly around social justice and company policies.
Strengths
- + Established follower base of 124.627
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @nordstromrack reveals an growing Twitter presence with 124.627 followers. The account demonstrates a conversation-first approach, averaging 0,6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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