KHANYI MBAU

KHANYI MBAU

@MbauReloaded

Effulgence

South Africa Joined 2010-11-15 Date of Analysis: Dez 16, 2025

1.823.332

Followers

743

Following

45.789

Tweets

458,4

Avg Engagement

718

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MbauReloaded's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2010-11-15
  • Verification:No
  • Location:South Africa

Data Summary

  • Tweets Analyzed:3.111
  • Avg Likes per Tweet:421,1
  • Avg Retweets per Tweet:37,3
  • Followers Analyzed:50.000

Engagement Analysis

Based on 3.111 tweets

The account consistently receives high engagement, indicating a loyal and active audience. The average likes and retweets suggest that the content is well-received and shared widely.

421,1

Avg Likes/Tweet

37,3

Avg Retweets/Tweet

1.310.180

Total Likes

116.034

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

4

Median Likes

1

Median Retweets

42

75th Percentile

36.966

Top Tweet

0,25

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Commentator

Adds perspective to others content

19,0%

Original

21,0%

Replies

39,3%

Retweets

20,7%

Quotes

0,0%

Threads

0,1%

With Media

42,4%

With Links

27,1%

With #Tags

64,1%

With @Mentions

30,2%

With Emojis

71

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1,11

Reply/Original Ratio

0,53

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

73,4%

Weekday Posts

26,6%

Weekend Posts

Top Hashtags

#thewifeshowmax (348) #uyajola99 (135) #mbaubet (92) #behindthestorybet (41) #mbaureloaded (18) #thewifeshowmaxspace (17) #unmarried2 (16) #uyajola99sundays (16) #thewifeonshowmax (9) #youngfamousandafrican (8)

Most Mentioned

@mbaureloaded (726) @showmaxonline (80) @bet_africa (64) @dylankardashian (33) @lasizwe (32) @yfm (27) @netflixsa (26) @bathu_sa (23) @makhobamondli (20) @pearlthusi (19)

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Content Strategy Analysis

Based on 3.111 tweets

Content Type Distribution

Content Breakdown

Original Tweets 591 (19%)
Replies 654 (21%)
Retweets 1.222 (39%)
Quote Tweets 644 (21%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 1.222 retweets (39% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3.111 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50.000 followers

The audience likely includes individuals interested in personal stories, emotional content, and possibly music or cultural references. They may be active on social media and engage with content that resonates emotionally.

Below Average

Audience Quality

38,3%

Suspicion Index

54,0%

Low-Quality %

4

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

48,5%

Empty Bio

75,1%

<10 Tweets

2,3%

Mass Following (>2K)

0,0%

New (<90 days)

68,7%

Low Ratio (<0.1)

0,0%

New (<180 days)

98,1%

No URL

59,6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

4.720.816

Total Potential Reach

4

Median Follower Reach

21

75th Percentile Reach

1,1%

>1K followers

0,1%

>10K followers

0,0%

>50K followers

0,0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

8,4%

Creators

4.222 accounts

16,5%

Consumers

8.242 accounts

75,1%

Dormant

37.536 accounts

12

Verified Followers

0,02% of total

2,2%

Professional Bios

founder, dev, analyst, etc.

0,05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Johannesburg, South Africa (967) Pretoria, South Africa (675) South Africa (542) Durban, South Africa (512) Cape Town, South Africa (353) Soweto, South Africa (144) Botswana (138) Pietermaritzburg, South Africa (117) Midrand, South Africa (114) Bloemfontein, South Africa (108)

30

Verified Followers

0.03% of total

11.230

Protected Accounts

11.23% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@CarsSouthAfrica 278.316 Automotive Dream, Search, Drive
@gnont 192.688 Influencer Investing, People, Relationships
@SallyMbilu 186.890 Communications Strategic Comms, Advocacy, Media
@Shipululo 156.253 Politician Activism, Decolonialism, Provocative
@nozipho_zulu_ 139.662 - -
@LeadInAfricaSA 129.689 Leadership Development Leadership, Inspiration, Education
@barbiliscious 127.347 Model Celebrity, Model, Reality Show
@Mollage_ 119.407 Influencer Music, Fashion, Beauty
@lupingcayisa 108.365 Communications Communications, Media, Events
@Devi_HQ 96.588 Journalist Investigative journalism, Television, Keynote speaking

Top Keywords in Follower Bios

love (3.241) god (2.763) life (2.284) person (1.637) fun (1.233) loving (1.189) humble (1.021) music (1.009) kind (753) live (685)

Top Hashtags in Follower Bios

#god (13) #1 (13) #love (10) #the (9) #blacklivesmatter (9) #soundcloud (8) #putsouthafricansfirst (8) #music (7) #entrepreneur (7) #mancity (6)

53.150

Followers With Bio

46.850

Followers Without Bio

53.15%

% With Bio

46.85%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3.111 analyzed

150.903

Combined Engagement

108.937

Total Likes

41.966

Total Retweets

30.181

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

20%

With @Mentions

80%

With Links

Topical Analysis:

Emotional Storytelling Personal Loss Cultural References

Key Insights & Takeaways

The user frequently shares emotional and personal messages, which likely drive engagement. The top tweets include references to personal loss and cultural themes, suggesting a focus on storytelling. The use of links in top tweets may indicate a strategy to drive traffic or promote content beyond Twitter.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 1.823.332
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MbauReloaded reveals an well-established Twitter presence with 1.823.332 followers. The account demonstrates a conversation-first approach, averaging 458,4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dez 16, 2025