NelsonMandela
The Nelson Mandela Foundation contributes to a just society by promoting the values, vision and work of our Founder. Follows/RTs/Likes ≠ Endorsements
1.552.267
Followers
27.672
Following
23.324
Tweets
261,7
Avg Engagement
4.082
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NelsonMandela's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2008-08-07
- Verification:No
- Location:Houghton, South Africa
Data Summary
- Tweets Analyzed:3.247
- Avg Likes per Tweet:34,0
- Avg Retweets per Tweet:227,7
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.247 tweetsThe account has a high average engagement with likes and retweets, indicating a responsive and interested audience. The engagement reflects the relevance and impact of the content shared.
34,0
Avg Likes/Tweet
227,7
Avg Retweets/Tweet
110.367
Total Likes
739.264
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
14
Median Likes
6
Median Retweets
41
75th Percentile
678.478
Top Tweet
0,17
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
71,0%
Original
11,9%
Replies
16,1%
Retweets
1,0%
Quotes
0,0%
Threads
0,4%
With Media
71,1%
With Links
50,0%
With #Tags
33,6%
With @Mentions
2,5%
With Emojis
199
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,17
Reply/Original Ratio
0,06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77,9%
Weekday Posts
22,1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 522 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe audience is likely interested in leadership, social justice, and Mandela's legacy. They are likely educators, activists, and individuals passionate about humanitarian causes.
Average
Audience Quality
26,3%
Suspicion Index
27,3%
Low-Quality %
33
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30,6%
Empty Bio
35,0%
<10 Tweets
14,9%
Mass Following (>2K)
0,0%
New (<90 days)
53,5%
Low Ratio (<0.1)
0,0%
New (<180 days)
87,0%
No URL
24,1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
66.917.239
Total Potential Reach
33
Median Follower Reach
188
75th Percentile Reach
7,9%
>1K followers
1,0%
>10K followers
0,2%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
42,7%
Creators
21.370 accounts
22,3%
Consumers
11.137 accounts
35,0%
Dormant
17.493 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
919
Verified Followers
0.92% of total
8.408
Protected Accounts
8.41% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ImRaina | 20.930.019 | Cricketer | Cricket, Co-Founder, Care |
| @JohnCena | 14.105.411 | Wrestler | Wrestling, Motivation, Self-promotion |
| @PawanKalyan | 5.329.891 | Actor | politics, patriotism, cinema |
| @BBCAfrica | 3.871.522 | News Outlet | News, Africa, Updates |
| @AUThackeray | 3.490.370 | Politician | Youth, Poems, Photography |
| @Refugees | 2.818.705 | Humanitarian | refugees, asylum-seekers, protection |
| @ava | 2.629.714 | - | - |
| @biz | 2.609.546 | Entrepreneur | technology, entrepreneurship, philanthropy |
| @melindagates | 2.533.261 | Philanthropist | Philanthropy, Women's Rights, Business |
| @Karabo_Mokgoko | 2.347.332 | Digital Entrepreneur | Digital Entrepreneur, Trendsetter, Globetrotter |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
71.189
Followers With Bio
28.811
Followers Without Bio
71.19%
% With Bio
28.81%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.247 analyzed695.291
Combined Engagement
9.741
Total Likes
685.550
Total Retweets
139.058
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening…
The Foundation is proud to announce the launch of a new Netflix Series on effective leadership in collaboration with Blackwell & Ruth & Archewell Productions, inspired by the legacy of Nelson Mandela. Live to Lead premieres December 31 only on @netflix https://t.co/3Ysm5
RT @didierdrogba: “ it is not beyond our power to create a World in which all children have access to a good education” @NelsonMandela Pr…
Extraordinary leaders reflect on their legacies and share messages of courage, compassion, humility, hope and generosity. Live to Lead premieres December 31 only on @netflix https://t.co/IJAY19zCsj
Extraordinary leaders reflect on their legacies and share messages of courage, compassion, humility, hope and generosity. Live to Lead is now streaming on Netflix. https://t.co/wPaCt2n9D8
Key Insights & Takeaways
The account frequently shares announcements about new projects and collaborations, which helps in maintaining audience interest. It emphasizes values such as courage, compassion, and hope, which resonate with its core mission. The use of media partnerships, like with Netflix, enhances the reach and credibility of the Foundation's initiatives.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 1.552.267
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NelsonMandela reveals an well-established Twitter presence with 1.552.267 followers. The account demonstrates a content-creator strategy, averaging 261,7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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