Helio de La Peña

Helio de La Peña

@lapena

Humorista de águas abertas, ator e autor. Co-owner (with @johntextor) of Botafogo Contato: vanessa@h2m.inf.br | Casting @CasadeArtistas Agenda shows 👇🏿

Rio de Janeiro, Brasil https://linktr.ee/heliodelapena Joined 2009-03-09 Date of Analysis: Dez 16, 2025

2.065.954

Followers

1.324

Following

30.503

Tweets

254,0

Avg Engagement

5.927

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @lapena's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2009-03-09
  • Verification:No
  • Location:Rio de Janeiro, Brasil

Data Summary

  • Tweets Analyzed:3.247
  • Avg Likes per Tweet:211,0
  • Avg Retweets per Tweet:42,9
  • Followers Analyzed:50.000

Engagement Analysis

Based on 3.247 tweets

Vanessa Lapena's tweets typically receive high engagement, with an average of 23,361 likes and 2,279 retweets per tweet. Her content resonates with her audience, encouraging interaction and discussion.

211,0

Avg Likes/Tweet

42,9

Avg Retweets/Tweet

685.262

Total Likes

139.415

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

21

Median Likes

1

Median Retweets

96

75th Percentile

86.308

Top Tweet

0,12

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

46,8%

Original

35,4%

Replies

6,7%

Retweets

11,1%

Quotes

0,0%

Threads

0,1%

With Media

52,6%

With Links

21,4%

With #Tags

70,1%

With @Mentions

3,9%

With Emojis

110

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0,76

Reply/Original Ratio

1,65

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

72,7%

Weekday Posts

27,3%

Weekend Posts

Top Hashtags

#humor (73) #conversapiada (36) #tbt (25) #standupcomedy (22) #alosocial (20) #telefoniasocial (18) #casadacomediacarioca (17) #standup (14) #quarentenacomlapena (14) #debatenaglobo (12)

Most Mentioned

@casseta (213) @botafogo (182) @lapena (102) @palomadoss (62) @eurenesilva (54) @tvcultura (47) @betosilva (44) @alo_social (43) @havocmiranda (38) @simas_luiz (32)

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Content Strategy Analysis

Based on 3.247 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1.519 (47%)
Replies 1.151 (35%)
Retweets 218 (7%)
Quote Tweets 359 (11%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 218 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3.247 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50.000 followers

Her audience primarily consists of Brazilian internet users interested in humor, social issues, and entertainment. They engage with her content through likes and retweets, showing interest in her commentary and personal insights.

Average

Audience Quality

26,5%

Suspicion Index

30,5%

Low-Quality %

21

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

44,0%

Empty Bio

26,5%

<10 Tweets

8,4%

Mass Following (>2K)

0,0%

New (<90 days)

65,5%

Low Ratio (<0.1)

0,0%

New (<180 days)

92,2%

No URL

16,9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

49.185.049

Total Potential Reach

21

Median Follower Reach

92

75th Percentile Reach

4,2%

>1K followers

0,4%

>10K followers

0,1%

>50K followers

0,1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

51,4%

Creators

25.696 accounts

22,1%

Consumers

11.069 accounts

26,5%

Dormant

13.235 accounts

173

Verified Followers

0,35% of total

2,6%

Professional Bios

founder, dev, analyst, etc.

0,05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Sao Paulo, Brazil (1.063) Brasil (907) Rio de Janeiro, Brazil (886) São Paulo, Brasil (837) Rio de Janeiro, Brasil (719) Brazil (589) São Paulo (422) Rio de Janeiro (386) Brasília, Brasil (185) Belo Horizonte, Brasil (162)

304

Verified Followers

0.3% of total

9.639

Protected Accounts

9.64% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@whindersson 26.838.626 Comedian comedy, music, vlogs
@JohnCena 14.105.533 Wrestler Wrestling, Motivation, Self-promotion
@brunogagliasso 5.849.645 Actor Family, Acting, Fatherhood
@FilipeRet 4.982.368 Musician Rico, bonito, cheiroso
@rafaelportugal 3.682.589 Actor Comedy, Music, Television
@camilladelucas 2.775.453 Influencer Reality TV, Influencer Marketing, Content Creation
@portadosfundos 1.989.509 Comedy Sketches Comedy, Videos, Schedule
@carlinhosbrown 1.981.264 Musician music, culture, art
@kskgroup2017 1.782.142 Entrepreneur Angel investor, Entrepreneur, Soccer
@LuluSantos 1.657.867 Musician Music, Art, Creativity

Top Keywords in Follower Bios

nao (4.842) vida (2.713) deus (2.608) tudo (1.904) sempre (1.802) mae (1.411) pra (1.341) voce (1.138) familia (1.130) aqui (1.113)

Top Hashtags in Follower Bios

#forabolsonaro (171) #elena (30) #lulapresidente (27) #flamengo (23) #lula2022 (22) #sdv (21) #bitcoin (18) #forabozo (17) #lulalivre (15) #bolsonaro2022 (14)

58.116

Followers With Bio

41.884

Followers Without Bio

58.12%

% With Bio

41.88%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3.247 analyzed

232.513

Combined Engagement

160.037

Total Likes

72.476

Total Retweets

46.503

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

20%

With @Mentions

20%

With Links

Topical Analysis:

Humor Social Commentary Racism Power Dynamics Personal Experience Entertainment Industry

Key Insights & Takeaways

Her tweets often highlight social issues and personal experiences, sparking conversations. She uses humor as a tool to address serious topics, making them more accessible. Her verified status is low, suggesting she may not be a public figure but still has a large following.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 2.065.954
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @lapena reveals an well-established Twitter presence with 2.065.954 followers. The account demonstrates a content-creator strategy, averaging 254,0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dez 16, 2025