Discovery
We'll bring the 🌍 to you.
9.215.531
Followers
618
Following
55.991
Tweets
137,3
Avg Engagement
21.315
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Discovery's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2008-12-03
- Verification:Yes
- Location:United States
Data Summary
- Tweets Analyzed:3.249
- Avg Likes per Tweet:109,3
- Avg Retweets per Tweet:28,0
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.249 tweetsDiscovery's tweets receive a high number of likes and retweets on average, indicating strong audience interaction. The use of hashtags and links suggests a strategy to drive traffic and engagement.
109,3
Avg Likes/Tweet
28,0
Avg Retweets/Tweet
355.142
Total Likes
90.878
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
40
Median Likes
12
Median Retweets
139
75th Percentile
7.570
Top Tweet
0,01
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
56,7%
Original
5,2%
Replies
35,2%
Retweets
3,0%
Quotes
0,0%
Threads
5,4%
With Media
72,9%
With Links
83,3%
With #Tags
65,8%
With @Mentions
61,4%
With Emojis
150
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,09
Reply/Original Ratio
0,08
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85,2%
Weekday Posts
14,8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1.143 retweets (35% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe audience is likely interested in science, wildlife, and nature. They are drawn to educational and visually compelling content.
Below Average
Audience Quality
38,5%
Suspicion Index
55,4%
Low-Quality %
4
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
62,1%
Empty Bio
61,5%
<10 Tweets
3,8%
Mass Following (>2K)
0,0%
New (<90 days)
76,9%
Low Ratio (<0.1)
0,0%
New (<180 days)
92,8%
No URL
48,6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
10.172.307
Total Potential Reach
4
Median Follower Reach
20
75th Percentile Reach
1,5%
>1K followers
0,2%
>10K followers
0,0%
>50K followers
0,0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
19,2%
Creators
9.605 accounts
19,3%
Consumers
9.631 accounts
61,5%
Dormant
30.764 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1.025
Verified Followers
1.01% of total
8.988
Protected Accounts
8.9% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @warnerbros | 2.602.102 | Film Studio | Movies, Entertainment, Hollywood |
| @SirKunt | 2.254.458 | - | - |
| @LIVEpositivity | 1.133.472 | Inspirational Speaker | quotes, inspiration, motivation |
| @ravvcoser | 713.248 | Cosplayer | cosplay, support, spicy |
| @Jason | 709.154 | Investor | startups, investing, podcasting |
| @Jihoz_Axie | 512.764 | Entrepreneur | Blockchain, Gaming, NFTs |
| @GastonTrezeguet | 373.198 | Explorer | Nature, Adventure, Exploration |
| @kimbal | 326.289 | Food Entrepreneur | Food, Entrepreneurship, Philanthropy |
| @WhaleCoinTalk | 313.918 | - | - |
| @redban | 246.988 | Comedian | Comedy, Production, Art |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
37.953
Followers With Bio
63.035
Followers Without Bio
37.58%
% With Bio
62.42%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.249 analyzed16.715
Combined Engagement
13.590
Total Likes
3.125
Total Retweets
3.343
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
@jackharlow thanks for being a fan 😳
A bond between humans and animals captured like you’ve never seen before... From executive producers @RobertDowneyJr and Susan Downey, #TheBond is streaming on @discoveryplus starting Thursday, July 14. https://t.co/sbhEXI90jv
RT @dog_feelings: once again. i was not drafted for the puppy bowl. apparently. i am a little too big. regardless. i am watching from the c…
Happy #EarthDay! 😊🌲🌎 https://t.co/TrvmarLqDc
Video by Samantha Reid (IG: samanthalreid) Lake Louise is located in Banff National Park in Alberta, Canada. Each winter, if we're really lucky there's a chance that Lake Louise will freeze over - creating one of the most beautiful skating rinks you will ever see! ❄️ https://t
Key Insights & Takeaways
The account frequently collaborates with well-known personalities like Robert Downey Jr. and Susan Downey. Content often includes emotional and visually striking moments, such as animal-human bonds. Promotional tweets with links suggest a focus on driving traffic to external content or events.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 9.215.531
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Discovery reveals an well-established Twitter presence with 9.215.531 followers. The account demonstrates a content-creator strategy, averaging 137,3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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