Criterion Collection

Criterion Collection

@Criterion

Since 1984, we’ve dedicated ourselves to gathering and publishing the greatest films from around the world. For our streaming service follow @criterionchannl.

New York https://www.criterion.com/ Joined 2009-02-27 Date of Analysis: Dez 16, 2025

502.263

Followers

983

Following

35.663

Tweets

237,3

Avg Engagement

6.009

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Criterion's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-27
  • Verification:No
  • Location:New York

Data Summary

  • Tweets Analyzed:3.249
  • Avg Likes per Tweet:192,4
  • Avg Retweets per Tweet:44,9
  • Followers Analyzed:50.000

Engagement Analysis

Based on 3.249 tweets

The account maintains a high average number of likes and retweets, indicating strong audience interaction. Their engagement is driven by both promotional content and cultural collaborations.

192,4

Avg Likes/Tweet

44,9

Avg Retweets/Tweet

625.223

Total Likes

145.871

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

11

Median Likes

15

Median Retweets

166

75th Percentile

23.614

Top Tweet

0,47

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

26,9%

Original

35,3%

Replies

36,8%

Retweets

1,0%

Quotes

0,0%

Threads

0,9%

With Media

71,8%

With Links

5,1%

With #Tags

66,7%

With @Mentions

33,0%

With Emojis

154

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1,31

Reply/Original Ratio

0,03

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

83,6%

Weekday Posts

16,4%

Weekend Posts

Top Hashtags

#botd (45) #hbd (29) #noirvember (14) #criterionmovieclub (11) #oscar (6) #sightandsoundpoll (5) #nyff60 (4) #fayadayi (4) #criterion4you (2) #everythingeverywhereallatonce (2)

Most Mentioned

@criterionchannl (893) @criterion (235) @bnbuzz (234) @criteriondaily (84) @janusfilms (84) @kyle_maclachlan (33) @filmlinc (31) @letterboxd (30) @thenyff (26) @ifccenter (23)

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Content Strategy Analysis

Based on 3.249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 873 (27%)
Replies 1.147 (35%)
Retweets 1.196 (37%)
Quote Tweets 33 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 1.196 retweets (37% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3.249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50.000 followers

The audience is primarily film lovers and cinephiles interested in classic and international cinema. They are likely to appreciate curated content and collaborations with renowned studios.

Average

Audience Quality

21,6%

Suspicion Index

25,4%

Low-Quality %

40

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

35,8%

Empty Bio

21,7%

<10 Tweets

9,9%

Mass Following (>2K)

0,0%

New (<90 days)

48,9%

Low Ratio (<0.1)

0,0%

New (<180 days)

78,2%

No URL

15,0%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

50.769.157

Total Potential Reach

40

Median Follower Reach

171

75th Percentile Reach

5,7%

>1K followers

0,7%

>10K followers

0,2%

>50K followers

0,1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

59,9%

Creators

29.927 accounts

18,4%

Consumers

9.213 accounts

21,7%

Dormant

10.860 accounts

615

Verified Followers

1,23% of total

8,8%

Professional Bios

founder, dev, analyst, etc.

0,1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Los Angeles, CA (539) United States (279) London, England (226) New York, NY (205) Chicago, IL (195) Brooklyn, NY (187) she/her (169) London (162) California, USA (134) Los Angeles (130)

1.066

Verified Followers

1.06% of total

16.047

Protected Accounts

15.89% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14.104.867 Wrestler Wrestling, Motivation, Self-promotion
@UniversalPics 4.746.947 Film Studio Movies, Entertainment, Lifestyle
@evilhag 2.031.140 - -
@johnwinyu 2.014.367 Executive Director Leadership, Innovation, Social Impact
@NMenonRao 1.339.214 Author History, Music, Diplomacy
@tweetsauce 1.318.179 Educator Science, Education, Curiosity
@RealMattLucas 1.258.969 Actor Comedy, Acting, Television
@DigitalArtist 1.061.359 Digital Artist digitalpainting, illustration, animation
@theflaminglips 907.407 Musician Music, Love, Psychedelia
@aguilarcamin 795.246 Writer Literatura, historia, periodismo

Top Keywords in Follower Bios

film (3.251) hehim (2.017) writer (1.877) movies (1.865) music (1.838) love (1.763) sheher (1.746) life (1.253) art (1.238) lover (1.210)

Top Hashtags in Follower Bios

#blacklivesmatter (111) #1 (105) #blm (77) #film (44) #horror (40) #music (39) #movies (37) #actuallyautistic (36) #freepalestine (30) #nft (30)

66.489

Followers With Bio

34.510

Followers Without Bio

65.83%

% With Bio

34.17%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3.249 analyzed

69.965

Combined Engagement

61.704

Total Likes

8.261

Total Retweets

13.993

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

40%

With @Mentions

100%

With Links

Topical Analysis:

Film Preservation Cinematic Collaboration Audience Engagement

Key Insights & Takeaways

The account leverages collaborations with major studios like Pixar to boost engagement and visibility. They emphasize film preservation and quality, which resonates with their audience. Their content often includes visual and emotional elements, such as celebrity visits and film announcements.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 502.263
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Criterion reveals an well-established Twitter presence with 502.263 followers. The account demonstrates a conversation-first approach, averaging 237,3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dez 16, 2025