Michelle Williams
My memoir ‘Checking In: How Getting Real about Depression Saved My Life—and Can Save Yours’ is available now! Get your copy here: https://www.amazon.com/Checking-Getting-about-Depression-Life/dp/1400223334/ref=sr_1_1?dchild=1&keywords=checking%20in%20michelle&qid=1605197429&s=books&sr=1-1&utm_source=essence&utm_medium=referral&utm_campaign=checking_in
791.613
Followers
2.041
Following
55.326
Tweets
421,9
Avg Engagement
2.858
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RealMichelleW's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-10
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3.199
- Avg Likes per Tweet:107,3
- Avg Retweets per Tweet:314,5
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.199 tweetsHer tweets typically receive high engagement, with an average of 9,334 likes and 1,622 retweets per tweet.
107,3
Avg Likes/Tweet
314,5
Avg Retweets/Tweet
343.382
Total Likes
1.006.177
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
4
Median Retweets
57
75th Percentile
257.946
Top Tweet
0,53
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
26,5%
Original
33,9%
Replies
31,2%
Retweets
8,3%
Quotes
0,0%
Threads
1,4%
With Media
37,4%
With Links
24,7%
With #Tags
77,9%
With @Mentions
35,5%
With Emojis
101
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1,28
Reply/Original Ratio
0,27
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
73,1%
Weekday Posts
26,9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.199 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 997 retweets (31% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.199 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersHer audience is primarily interested in mental health topics, memoirs, and personal development, with a strong community presence.
Average
Audience Quality
28,1%
Suspicion Index
28,4%
Low-Quality %
27
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36,8%
Empty Bio
31,4%
<10 Tweets
14,1%
Mass Following (>2K)
0,0%
New (<90 days)
64,9%
Low Ratio (<0.1)
0,0%
New (<180 days)
88,0%
No URL
19,9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
66.391.534
Total Potential Reach
27
Median Follower Reach
127
75th Percentile Reach
5,2%
>1K followers
0,6%
>10K followers
0,2%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
44,2%
Creators
22.102 accounts
24,4%
Consumers
12.184 accounts
31,4%
Dormant
15.714 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
672
Verified Followers
0.67% of total
12.744
Protected Accounts
12.62% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.105.433 | Wrestler | Wrestling, Motivation, Self-promotion |
| @jack | 6.528.893 | Cryptocurrency Trader | bitcoin, chill, #nostr |
| @Sony | 5.799.456 | Electronics | technology, entertainment, innovation |
| @IzaReal | 5.093.570 | Singer | Music, Singer, Songwriter |
| @DrOz | 3.871.185 | Cardiologist | Health, Wellness, Nutrition |
| @Lin_Manuel | 3.477.214 | Composer | Music, Theater, Activism |
| @joelmchale | 3.208.524 | Actor | Comedy, Acting, Hosting |
| @taisdeverdade | 3.043.626 | Actress | Family, Acting, Fashion |
| @WhoWhatWear | 1.991.030 | Fashion Bloggers | Fashion, Style, Trends |
| @AmericanIdol | 1.921.419 | Entertainment | Music, Singing, Auditions |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
66.561
Followers With Bio
34.437
Followers Without Bio
65.9%
% With Bio
34.1%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.199 analyzed839.776
Combined Engagement
0
Total Likes
839.776
Total Retweets
167.955
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @KamalaHarris: While I may be the first woman in this office, I will not be the last—because every little girl watching tonight sees tha…
RT @BarackObama: https://t.co/nNOVtQ50O4
RT @JoeBiden: Pitch in $5 to help this campaign fly. https://t.co/CqHAId0j8t https://t.co/NbkPl0a8HV
RT @MichelleObama: What truly makes our country great is its diversity. I’ve seen that beauty in so many ways over the years. Whether we ar…
RT @JoeBiden: The Bible tells us that to everything there is a season — a time to build, a time to reap, a time to sow. And a time to heal.…
Key Insights & Takeaways
She uses personal milestones and celebrations to connect with her audience Her content often includes community engagement through group chats and hashtags She collaborates with other creators and brands, such as Lifetimetv
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 791.613
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RealMichelleW reveals an well-established Twitter presence with 791.613 followers. The account demonstrates a conversation-first approach, averaging 421,9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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