AdExchanger
News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events.
60.710
Followers
953
Following
30.353
Tweets
2,7
Avg Engagement
2.274
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @adexchanger's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-12-19
- Verification:No
- Location:New York City, NY
Data Summary
- Tweets Analyzed:3.221
- Avg Likes per Tweet:1,9
- Avg Retweets per Tweet:0,8
- Followers Analyzed:10.000
Engagement Analysis
Based on 3.221 tweetsThe account maintains moderate engagement with an average of 27 likes and 8 retweets per tweet. The engagement rate suggests a focused and interested audience, though there is room for growth in interactions.
1,9
Avg Likes/Tweet
0,8
Avg Retweets/Tweet
6.124
Total Likes
2.695
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
75
Top Tweet
0,05
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
91,2%
Original
1,4%
Replies
6,1%
Retweets
1,3%
Quotes
0,0%
Threads
0,0%
With Media
93,0%
With Links
35,4%
With #Tags
76,5%
With @Mentions
1,4%
With Emojis
137
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,02
Reply/Original Ratio
0,21
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
100,0%
Weekday Posts
0,0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.221 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 197 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.221 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10.000 followersThe audience is primarily professionals in digital advertising, marketing, and media, including publishers, advertisers, and industry analysts. The content is tailored to those interested in data-driven strategies and industry trends.
Average
Audience Quality
20,8%
Suspicion Index
23,8%
Low-Quality %
63
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
29,9%
Empty Bio
25,4%
<10 Tweets
14,6%
Mass Following (>2K)
0,0%
New (<90 days)
37,9%
Low Ratio (<0.1)
0,0%
New (<180 days)
66,7%
No URL
17,6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
13.882.041
Total Potential Reach
63
Median Follower Reach
285
75th Percentile Reach
9,8%
>1K followers
1,4%
>10K followers
0,3%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53,1%
Creators
5.311 accounts
21,5%
Consumers
2.151 accounts
25,4%
Dormant
2.538 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
237
Verified Followers
2.37% of total
1.138
Protected Accounts
11.38% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @KapilMishra_IND | 1.455.881 | Politician | BJP, Hindu, Unity |
| @SinghLions | 1.327.408 | Restaurateur | Food, Travel, Influencer |
| @GettyImages | 1.031.107 | Photography | Photography, Visual storytelling, Creativity |
| @iownjd | 763.705 | Lawyer | learn, inspire, engage |
| @KevinandTrevor | 694.073 | - | - |
| @zynga | 402.596 | Gaming | Gaming, Social Media, Updates |
| @StephenCaggiano | 342.066 | Content Creator | Content creation, Access, Resource for creators |
| @verasitytech | 297.649 | Blockchain Developer | Esports, Video Entertainment, Blockchain |
| @sallyeaves | 138.113 | Tech Influencer | tech, education, business |
| @SpirosMargaris | 129.758 | Venture Capitalist | Fintech, AI, Influencer |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7.014
Followers With Bio
2.986
Followers Without Bio
70.14%
% With Bio
29.86%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.221 analyzed209
Combined Engagement
175
Total Likes
34
Total Retweets
42
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
#IP2020 If you want to hear more from @ValerieJarrett & @krystalball, head over to @Amazon for their new books that cover life in the West Wing and the new politics. https://t.co/wqqAZAzw48
“Ultimately, it’s the ideas that matter.” @readmark of @wpp shares some final thoughts on creativity and excitement for the year ahead. #IP2020 https://t.co/uRPCOzfM7r
Are Unified Pricing Changes Good For #Publishers Or Good For @Google? https://t.co/goAy3MpKwJ by @slayser8, @newscorp
INTRODUCING: THE 2020 PROGRAMMATIC POWER PLAYERS! Meet the top 60 agencies, tech providers, and strategic partners chosen by @adexchanger editors from hundreds of entries received from around the globe. https://t.co/lgmHcAQ3ql
INTRODUCING: THE 2021 PROGRAMMATIC POWER PLAYERS! Meet the top 76 agencies, tech providers, and strategic partners chosen by @adexchanger editors from hundreds of entries received from around the globe. https://t.co/K3vSlBAQ1z https://t.co/HE3q6nElwQ
Key Insights & Takeaways
The account frequently references industry events and key figures, indicating a focus on thought leadership and event coverage. It highlights discussions around pricing changes and their impact on publishers and tech companies, showing an interest in market dynamics. The use of verified accounts and notable industry voices suggests a strategic effort to build credibility and authority.
Strengths
- + Established follower base of 60.710
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @adexchanger reveals an growing Twitter presence with 60.710 followers. The account demonstrates a content-creator strategy, averaging 2,7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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