Constant Contact

Constant Contact

@ConstantContact

We deliver for small businesses and nonprofits with the right tools to simplify and amplify your digital marketing and generate powerful results.

Worldwide https://www.constantcontact.com/ Joined 2009-03-23 Date of Analysis: Dez 16, 2025

70.820

Followers

29.642

Following

66.436

Tweets

4,2

Avg Engagement

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ConstantContact's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-03-23
  • Verification:No
  • Location:Worldwide

Data Summary

  • Tweets Analyzed:3.227
  • Avg Likes per Tweet:3,1
  • Avg Retweets per Tweet:1,1
  • Followers Analyzed:10.999

Engagement Analysis

Based on 3.227 tweets

ConstantContact's tweets receive an average of 414 likes and 71 retweets, indicating moderate engagement. Their content is well-received and shared by their followers, suggesting relevance and value.

3,1

Avg Likes/Tweet

1,1

Avg Retweets/Tweet

10.080

Total Likes

3.593

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

1

75th Percentile

919

Top Tweet

0,06

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

18,0%

Original

78,5%

Replies

2,8%

Retweets

0,7%

Quotes

0,0%

Threads

0,4%

With Media

63,2%

With Links

6,9%

With #Tags

86,5%

With @Mentions

3,3%

With Emojis

203

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

4,37

Reply/Original Ratio

0,25

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

85,2%

Weekday Posts

14,8%

Weekend Posts

Top Hashtags

#sbachat (59) #holidaylivestream19 (21) #youvegotus (18) #blogher19 (14) #shopsmall (12) #givingtuesday (10) #smallbusinessstrong (9) #smallbusinesssaturday (8) #smallbusiness (5) #tiptuesday (5)

Most Mentioned

@constantcontact (96) @sbagov (48) @davecharest (33) @googlesmallbiz (29) @ctcthelp (27) @youtube (24) @steeennaaa (19) @pepperfire (19) @ndnajnz (17) @rstydaag (15)

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Content Strategy Analysis

Based on 3.227 tweets

Content Type Distribution

Content Breakdown

Original Tweets 580 (18%)
Replies 2.533 (78%)
Retweets 91 (3%)
Quote Tweets 23 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 91 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3.227 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10.999 followers

The primary audience includes small business owners and nonprofit organizations looking for digital marketing tools and strategies. They are likely interested in practical advice and real-world applications of marketing techniques.

Good

Audience Quality

16,5%

Suspicion Index

11,7%

Low-Quality %

217

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

17,4%

Empty Bio

10,8%

<10 Tweets

30,3%

Mass Following (>2K)

0,0%

New (<90 days)

21,5%

Low Ratio (<0.1)

0,0%

New (<180 days)

42,3%

No URL

6,1%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

61.007.683

Total Potential Reach

217

Median Follower Reach

894

75th Percentile Reach

23,3%

>1K followers

5,5%

>10K followers

1,5%

>50K followers

0,8%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

71,8%

Creators

7.897 accounts

17,4%

Consumers

1.919 accounts

10,8%

Dormant

1.183 accounts

232

Verified Followers

2,11% of total

20,2%

Professional Bios

founder, dev, analyst, etc.

0,27

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (207) Dhaka, Bangladesh (102) Boston, MA (76) New York, NY (71) Bangladesh (67) Washington, DC (62) Atlanta, GA (62) Chicago, IL (62) USA (62) Los Angeles, CA (61)

232

Verified Followers

2.11% of total

750

Protected Accounts

6.82% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14.093.754 Wrestler Wrestling, Motivation, Self-promotion
@JETAR9 1.536.672 Inspirational Speaker Spirituality, Happiness, Clarity
@rogerhamilton 922.922 Entrepreneur education, entrepreneurship, futurism
@ZachBoychuk 826.374 Hockey Player Hockey, Meme/NFT Trading, Ethereum
@DanielNewman 805.549 Actor WALKINGDEAD, MARVEL, LGBTQ*
@CAA_Official 736.576 Musician Industrial, Goth, ElectroPunk
@larrykim 725.705 Entrepreneur Startups, AdWords, Chatbots
@MrScottEddy 588.300 Travel Expert Travel, Hospitality, Brand Strategy
@SBAgov 562.849 Government Small businesses, growth, recovery
@DaveVescio 537.323 Actor Movies, Art, Transformation

Top Keywords in Follower Bios

marketing (1.369) business (789) digital (691) social (396) media (389) love (332) services (324) email (315) life (308) seo (286)

Top Hashtags in Follower Bios

#marketing (105) #seo (103) #digitalmarketing (82) #socialmedia (68) #1 (45) #emailmarketing (44) #wordpress (39) #business (36) #ecommerce (32) #smm (27)

9.086

Followers With Bio

1.913

Followers Without Bio

82.61%

% With Bio

17.39%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3.227 analyzed

3.164

Combined Engagement

2.296

Total Likes

868

Total Retweets

633

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

20%

With @Mentions

40%

With Links

Topical Analysis:

Digital Marketing Small Businesses Nonprofits Social Responsibility Industry Trends Tool Updates
Constant Contact
@ConstantContact

This year, #GivingTuesday is popping up earlier than usual in the form of #GivingTuesdayNow, a movement to dedicate May 5 as a global day of giving and unity in response to the unprecedented need caused by COVID–19. Here's what you need to know. https://t.co/Cr8xO56Jar

2020-04-30
Retweets: 134 Likes: 785 Engagement: 919
Constant Contact
@ConstantContact

If you run a salon, spa or barbershop, you've probably seen business come to a halt. But people complying with stay-at-home orders need your expertise now, and services later. Here's how you can market during this crisis to plan for the future.

2020-04-20
Retweets: 151 Likes: 628 Engagement: 779
Constant Contact
@ConstantContact

We've made changes that are bigger, better, and smarter so that you keep powering on.

2020-07-20
Retweets: 41 Likes: 493 Engagement: 534
Constant Contact
@ConstantContact

RT @SBAgov: Stay updated on #COVID19 programs and resources for small businesses. Here's how: 👉 Go to: https://t.co/18P7pOPxWI 👉 Get email updates (enter your zip code for local updates): https://t.co/lS6KV6g9Yn 👉 Follow your SBA regional and district office: https://t.co/mfcqonN

2020-04-05
Retweets: 475 Likes: 0 Engagement: 475
Constant Contact
@ConstantContact

Pet supply store owners, groomers, dog daycare businesses, and other pet care professionals are finding themselves scrambling to adapt to light of COVID–19. Our Action Plan has tips for adapting, marketing during this time, and planning for the future.

2020-04-23
Retweets: 67 Likes: 390 Engagement: 457

Key Insights & Takeaways

The account frequently highlights trending movements like #GivingTuesdayNow, showing an interest in current events and social responsibility. They address industry-specific challenges, such as the impact of stay-at-home orders on service-based businesses, indicating a focus on practical solutions. The content often emphasizes updates and improvements to their tools, suggesting a strategy to keep their audience informed and engaged.

Strengths

  • + Established follower base of 70.820
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ConstantContact reveals an growing Twitter presence with 70.820 followers. The account demonstrates a conversation-first approach, averaging 4,2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dez 16, 2025