NOAA Ocean Exploration

NOAA Ocean Exploration

@oceanexplorer

Official @NOAA account for NOAA Ocean Exploration, the only federal organization dedicated to exploring and understanding our ocean.

https://oceanexplorer.noaa.gov/ Joined 2008-08-28 Date of Analysis: Dez 16, 2025

229.776

Followers

833

Following

6.261

Tweets

108,8

Avg Engagement

2.557

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @oceanexplorer's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-08-28
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3.250
  • Avg Likes per Tweet:81,5
  • Avg Retweets per Tweet:27,3
  • Followers Analyzed:50.000

Engagement Analysis

Based on 3.250 tweets

The account consistently receives a high number of likes and retweets, indicating strong audience interaction. Its content is both informative and entertaining, encouraging further engagement.

81,5

Avg Likes/Tweet

27,3

Avg Retweets/Tweet

264.772

Total Likes

88.679

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

50

Median Likes

16

Median Retweets

123

75th Percentile

2.307

Top Tweet

0,47

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

79,9%

Original

7,4%

Replies

7,9%

Retweets

4,8%

Quotes

0,0%

Threads

1,4%

With Media

87,2%

With Links

70,8%

With #Tags

27,4%

With @Mentions

2,2%

With Emojis

226

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0,09

Reply/Original Ratio

0,61

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

86,3%

Weekday Posts

13,7%

Weekend Posts

Top Hashtags

#okeanos (1358) #imageoftheday (322) #octopusfriday (115) #halloween (66) #ocean (63) #explore (40) #2021techdemo (33) #noaa (28) #deepsearch (26) #deepsea (24)

Most Mentioned

@oceanexplorer (145) @evnautilus (126) @schmidtocean (86) @noaa (61) @noaaresearch (51) @whoi (51) @discover_gfoe (34) @nasajpl (21) @noaaeducation (18) @sanctuaries (17)

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Content Strategy Analysis

Based on 3.250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2.596 (80%)
Replies 239 (7%)
Retweets 258 (8%)
Quote Tweets 157 (5%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 258 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3.250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50.000 followers

The primary audience includes science enthusiasts, educators, and the general public interested in marine biology and oceanography. Followers are likely to appreciate educational and visually appealing content.

Average

Audience Quality

30,0%

Suspicion Index

37,7%

Low-Quality %

13

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

44,4%

Empty Bio

40,5%

<10 Tweets

10,8%

Mass Following (>2K)

0,0%

New (<90 days)

61,9%

Low Ratio (<0.1)

0,0%

New (<180 days)

87,1%

No URL

31,0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

42.737.116

Total Potential Reach

13

Median Follower Reach

100

75th Percentile Reach

4,5%

>1K followers

0,5%

>10K followers

0,1%

>50K followers

0,1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

40,9%

Creators

20.459 accounts

18,6%

Consumers

9.277 accounts

40,5%

Dormant

20.264 accounts

296

Verified Followers

0,59% of total

6,5%

Professional Bios

founder, dev, analyst, etc.

0,06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (366) Florida, USA (166) California, USA (116) Los Angeles, CA (115) USA (106) Washington, DC (103) Seattle, WA (102) India (99) Earth (98) Canada (87)

454

Verified Followers

0.45% of total

10.032

Protected Accounts

9.93% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14.100.334 Wrestler Wrestling, Motivation, Self-promotion
@NASAJPL 3.855.302 Space Exploration Space exploration, Robotics, Universe
@ossoff 1.205.898 Politician politics, Georgia, Senate
@TheBoysTV 1.000.790 TV Show Superheroes, Anti-heroes, Prime Video
@nature_org 993.122 Conservation Conservation, Lands, Waters
@BRUNOIERULLO 935.907 Fashion Designer Fashion, Design, Documentary
@iownjd 777.697 Lawyer learn, inspire, engage
@SleepSkee 710.483 Musician Music, Independent, Artist
@localscale 611.700 Platform Developer impact, acceleration, initiatives
@tawarayat 518.320 Technologist technology, community radio, education

Top Keywords in Follower Bios

marine (2.583) science (2.528) love (2.371) life (1.840) student (1.813) sheher (1.567) lover (1.495) ocean (1.373) phd (1.344) world (1.186)

Top Hashtags in Follower Bios

#blm (112) #blacklivesmatter (92) #resist (88) #scicomm (86) #science (83) #climatechange (77) #ocean (53) #1 (49) #nature (48) #sustainability (48)

53.232

Followers With Bio

47.748

Followers Without Bio

52.72%

% With Bio

47.28%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3.250 analyzed

9.913

Combined Engagement

7.104

Total Likes

2.809

Total Retweets

1.983

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Ocean Exploration Marine Biology Scientific Research Underwater Footage Education Public Engagement
NOAA Ocean Explorat…
@oceanexplorer

Today's #Okeanos dive has wrapped up, but if you're hungry for more, check out this shark footage -- complete with surprise ending! To learn more about this rare encounter, visit: https://t.co/X8E77cy2Rk https://t.co/33Vp4t6Qa3

2019-07-05
Retweets: 609 Likes: 1.698 Engagement: 2.307
NOAA Ocean Explorat…
@oceanexplorer

We often encounter brittle stars when exploring, but usually we see them buried in sediment or entwined in coral branches. So it was an exciting surprise to see this one swimming along in the water column! Look at it go! Learn more: https://t.co/TiGilzs0Mo https://t.co/bNG571E0m

2022-01-10
Retweets: 427 Likes: 1.704 Engagement: 2.131
NOAA Ocean Explorat…
@oceanexplorer

It's (finally!!) #OctopusFriday! Enjoy! https://t.co/sjkET6xpn5

2017-06-09
Retweets: 764 Likes: 1.169 Engagement: 1.933
NOAA Ocean Explorat…
@oceanexplorer

Big...or maybe we should say "giant" news! A few days ago, we posted about how Journey into Midnight expedition team was hunting for giant squid in Gulf of Mexico. Well, they found one... Take a break from #Okeanos live video for the full story: https://t.co/HAdRebectL https://t.

2019-06-21
Retweets: 587 Likes: 1.280 Engagement: 1.867
NOAA Ocean Explorat…
@oceanexplorer

On Saturday's #Okeanos dive, we saw several sublinear sets of holes in the seafloor. The origin of the holes has scientists stumped. The holes look human made, but the little piles of sediment around them suggest they were excavated by...something. What's YOUR hypothesis? https:

2022-07-25
Retweets: 422 Likes: 1.253 Engagement: 1.675

Key Insights & Takeaways

The account uses storytelling to highlight unique marine species and exploration moments. It leverages multimedia, such as video footage, to enhance viewer experience and engagement. It maintains a balance between educational content and entertainment to keep followers interested.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 229.776
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @oceanexplorer reveals an well-established Twitter presence with 229.776 followers. The account demonstrates a content-creator strategy, averaging 108,8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dez 16, 2025