POWERADE

POWERADE

@POWERADE

Welcome to the official POWERADE® Twitter page. Get your mind right, and your game will follow. #PauseIsPower

https://www.powerade.com/ Joined 2010-09-24 Date of Analysis: Dez 16, 2025

122.399

Followers

141

Following

3.242

Tweets

9,7

Avg Engagement

341

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @POWERADE's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-09-24
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3.190
  • Avg Likes per Tweet:6,4
  • Avg Retweets per Tweet:3,4
  • Followers Analyzed:50.000

Engagement Analysis

Based on 3.190 tweets

The account maintains a consistent level of engagement with an average of 1,383 likes and 812 retweets per tweet. The use of relevant hashtags and collaborations helps drive interaction.

6,4

Avg Likes/Tweet

3,4

Avg Retweets/Tweet

20.282

Total Likes

10.813

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

2

75th Percentile

12.918

Top Tweet

0,08

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

32,7%

Original

61,6%

Replies

2,5%

Retweets

3,2%

Quotes

0,0%

Threads

0,3%

With Media

27,1%

With Links

39,9%

With #Tags

82,3%

With @Mentions

19,2%

With Emojis

97

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1,88

Reply/Original Ratio

1,27

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

84,8%

Weekday Posts

15,2%

Weekend Posts

Top Hashtags

#powerthrough (237) #hustle (153) #marchmadness (104) #believe (78) #hydrate (76) #focus (68) #football (62) #philly (44) #boston (38) #clt (37)

Most Mentioned

@powerade (465) @oneandonlycp3 (29) @macsports (28) @mcdaag (23) @fox25news (18) @kingjames (17) @c45ofdaspades (16) @cp3 (16) @marchmadnessmbb (13) @arizonawbb (13)

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Content Strategy Analysis

Based on 3.190 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1.044 (33%)
Replies 1.964 (62%)
Retweets 80 (3%)
Quote Tweets 102 (3%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 80 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3.190 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50.000 followers

The primary audience is likely sports enthusiasts and individuals interested in fitness and personal growth. The content appeals to a younger demographic, especially those involved in athletics.

Average

Audience Quality

20,6%

Suspicion Index

23,9%

Low-Quality %

81

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

38,8%

Empty Bio

16,8%

<10 Tweets

15,6%

Mass Following (>2K)

0,0%

New (<90 days)

41,0%

Low Ratio (<0.1)

0,0%

New (<180 days)

81,6%

No URL

9,1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

86.328.177

Total Potential Reach

81

Median Follower Reach

247

75th Percentile Reach

5,5%

>1K followers

0,9%

>10K followers

0,3%

>50K followers

0,2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

59,3%

Creators

29.663 accounts

23,8%

Consumers

11.918 accounts

16,8%

Dormant

8.419 accounts

207

Verified Followers

0,41% of total

4,1%

Professional Bios

founder, dev, analyst, etc.

0,13

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (633) Atlanta, GA (215) Chicago, IL (213) Los Angeles, CA (184) USA (162) Texas, USA (152) California, USA (148) Houston, TX (104) New York, NY (103) Florida, USA (102)

314

Verified Followers

0.31% of total

12.299

Protected Accounts

12.18% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14.101.488 Wrestler Wrestling, Motivation, Self-promotion
@DONOMAR 5.453.337 Musician Music, Social Media, Booking
@DJPaulyD 3.598.439 DJ Music, DJing, Booking
@Variety 2.912.144 Entertainment industry Entertainment, Business, Variety
@KaizerChiefs 2.782.165 Football Club Football, Soccer, Marketing
@USWNT 2.451.138 Soccer Player Soccer, FIFA, Olympics
@USMNT 2.338.203 Soccer Player Soccer, United States, Men's National Team
@Target 2.128.962 Retail Shopping, Customer service, Assistance
@6BillionPeople 2.033.100 - -
@KameronBennett 1.823.244 DJ Music, DJing, Booking

Top Keywords in Follower Bios

love (6.612) life (4.165) follow (3.050) music (2.091) sports (1.950) live (1.434) god (1.421) football (1.321) family (1.226) basketball (1.185)

Top Hashtags in Follower Bios

#1 (205) #blacklivesmatter (61) #music (52) #ballislife (50) #team (46) #blm (44) #teamfollowback (44) #single (39) #marketing (34) #2 (33)

61.995

Followers With Bio

39.001

Followers Without Bio

61.38%

% With Bio

38.62%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3.190 analyzed

19.310

Combined Engagement

11.568

Total Likes

7.742

Total Retweets

3.862

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

Motivation Sports Brand Promotion Collaboration Personal Development

Key Insights & Takeaways

The account frequently collaborates with athletes and influencers to expand its reach. Content often includes motivational messages and sports-related highlights. Hashtags like #PauseIsPower are used to reinforce brand messaging and encourage follower interaction.

Strengths

  • + Established follower base of 122.399
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @POWERADE reveals an growing Twitter presence with 122.399 followers. The account demonstrates a conversation-first approach, averaging 9,7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dez 16, 2025