Her Universe
Official account for Her Universe, the leading fashion & lifestyle brand for Fangirls. Founded by Star Wars actress, Ashley Eckstein.
73.216
Followers
339
Following
52.007
Tweets
68,8
Avg Engagement
1.140
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @HerUniverse's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-03-16
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3.246
- Avg Likes per Tweet:26,9
- Avg Retweets per Tweet:41,9
- Followers Analyzed:9.996
Engagement Analysis
Based on 3.246 tweetsThe account maintains a consistent level of engagement with an average of 547 likes and 66 retweets per tweet. The content is well-received, with a notable portion of the audience interacting with promotional and thematic posts.
26,9
Avg Likes/Tweet
41,9
Avg Retweets/Tweet
87.245
Total Likes
136.051
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
21
Median Likes
1
Median Retweets
36
75th Percentile
37.016
Top Tweet
0,94
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
72,2%
Original
18,0%
Replies
4,6%
Retweets
5,2%
Quotes
0,0%
Threads
0,5%
With Media
83,9%
With Links
69,4%
With #Tags
23,4%
With @Mentions
86,4%
With Emojis
157
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,25
Reply/Original Ratio
1,13
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78,4%
Weekday Posts
21,6%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3.246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 149 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9.996 followersThe primary audience consists of Star Wars and Marvel fans, particularly young women and girls who are passionate about pop culture. The audience is highly engaged and interested in fashion, lifestyle, and collectibles.
Good
Audience Quality
17,4%
Suspicion Index
15,4%
Low-Quality %
74
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
22,5%
Empty Bio
13,2%
<10 Tweets
14,7%
Mass Following (>2K)
0,0%
New (<90 days)
40,8%
Low Ratio (<0.1)
0,0%
New (<180 days)
73,6%
No URL
8,4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24.239.104
Total Potential Reach
74
Median Follower Reach
284
75th Percentile Reach
8,5%
>1K followers
0,9%
>10K followers
0,3%
>50K followers
0,2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
72,0%
Creators
7.195 accounts
14,9%
Consumers
1.486 accounts
13,2%
Dormant
1.315 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
79
Verified Followers
0.79% of total
1.198
Protected Accounts
11.98% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.096.854 | Wrestler | Wrestling, Motivation, Self-promotion |
| @DiscussingFilm | 1.044.373 | Film Critic | Movies, TV, Pop Culture |
| @rosariodawson | 779.966 | Actress | activism, acting, philanthropy |
| @shopDisney | 590.243 | - | - |
| @madeintyo | 401.926 | Rapper | Music, Tokyo, Yokohama |
| @zammit_marc | 385.731 | Filmmaker | Film, Acting, Producing |
| @MicaBurton | 239.862 | Actor | Star Trek, Critical Role, Acting |
| @Radrappy | 224.456 | Animator | Animation, Disney, Cats |
| @santiagomayer_ | 184.287 | Political Activist | nerd, immigrant rights, voting |
| @NinaWest | 159.971 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7.752
Followers With Bio
2.248
Followers Without Bio
77.52%
% With Bio
22.48%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.246 analyzed105.861
Combined Engagement
0
Total Likes
105.861
Total Retweets
21.172
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @bbcdoctorwho: The future is here! Ncuti Gatwa is the Doctor. ❤️❤️➕🟦 #DoctorWho Read more here ➡️ https://t.co/KoxPmoNAdL https://t.co/peKsH6gCjI
RT @MarvelStudios: Get ready for one last ride. Watch the brand-new trailer for Marvel Studios’ Guardians of the Galaxy Vol. 3, written and directed by @JamesGunn. Only in theaters May 5. #GotGVol3 https://t.co/om9djRFKQ1
RT @Stranger_Things: *screams in demogorgon* THE WAIT IS ALMOST OVER. Vol 1 May 27 https://t.co/J9iGHTWLpZ
RT @LokiOfficial: #AlligatorLoki That's it. That's the tweet. https://t.co/zIKNR7yGEB
RT @UmbrellaAcad: Super. Sibling. Rivalry. Season 3 of The Umbrella Academy premieres June 22, only on @netflix. https://t.co/bclOvmZyqs
Key Insights & Takeaways
The account frequently promotes Marvel and Star Wars-related products, which drives engagement and sales. Thematic content such as Mental Health Mondays and character appreciation posts resonates well with the audience. Collaborations with brands like Funko Pop help expand the brand's reach and appeal.
Strengths
- + Established follower base of 73.216
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @HerUniverse reveals an growing Twitter presence with 73.216 followers. The account demonstrates a content-creator strategy, averaging 68,8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access