The Prince’s Trust

The Prince’s Trust

@PrincesTrust

We help young people gain skills and confidence through free courses to start careers. Live Chat here: https://www.kingstrust.org.uk 9am-6pm Mon-Fri

United Kingdom https://www.kingstrust.org.uk/about-us Joined 2009-07-16 Date of Analysis: Dez 16, 2025

155.339

Followers

4.054

Following

29.952

Tweets

34,2

Avg Engagement

1.557

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @PrincesTrust's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-07-16
  • Verification:No
  • Location:United Kingdom

Data Summary

  • Tweets Analyzed:3.248
  • Avg Likes per Tweet:26,1
  • Avg Retweets per Tweet:8,1
  • Followers Analyzed:50.000

Engagement Analysis

Based on 3.248 tweets

The account consistently receives high engagement with an average of 2,390 likes and 228 retweets per tweet. The content often includes emotional and celebratory messages that drive interaction.

26,1

Avg Likes/Tweet

8,1

Avg Retweets/Tweet

84.737

Total Likes

26.327

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

8

Median Likes

3

Median Retweets

22

75th Percentile

12.106

Top Tweet

0,22

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

49,0%

Original

30,3%

Replies

11,6%

Retweets

9,1%

Quotes

0,0%

Threads

0,4%

With Media

75,1%

With Links

53,0%

With #Tags

63,8%

With @Mentions

51,0%

With Emojis

218

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0,62

Reply/Original Ratio

0,79

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

91,0%

Weekday Posts

9,0%

Weekend Posts

Top Hashtags

#princestrustawards (311) #changeagirlslife (144) #startsomething (91) #kickstart (67) #futuresteps (62) #thebrilliantbreakfast (56) #kickstartscheme (44) #yourpalacetopalace (43) #princestrust (41) #turningpoint (38)

Most Mentioned

@princestrust (241) @homesenseuk (127) @tkmaxx_uk (96) @antanddec (65) @schuh (44) @magicfm (44) @princestrustwal (40) @itv (38) @clarencehouse (38) @marveluk (36)

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Content Strategy Analysis

Based on 3.248 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1.591 (49%)
Replies 984 (30%)
Retweets 377 (12%)
Quote Tweets 296 (9%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 377 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3.248 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50.000 followers

The primary audience is young people seeking career development opportunities. The content also resonates with supporters, celebrities, and the royal family, indicating a broader public interest.

Good

Audience Quality

15,8%

Suspicion Index

15,0%

Low-Quality %

180

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

23,2%

Empty Bio

11,6%

<10 Tweets

21,1%

Mass Following (>2K)

0,0%

New (<90 days)

25,4%

Low Ratio (<0.1)

0,0%

New (<180 days)

61,6%

No URL

6,8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

147.181.759

Total Potential Reach

180

Median Follower Reach

647

75th Percentile Reach

17,8%

>1K followers

2,3%

>10K followers

0,6%

>50K followers

0,3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

71,4%

Creators

35.681 accounts

17,1%

Consumers

8.529 accounts

11,6%

Dormant

5.790 accounts

424

Verified Followers

0,85% of total

14,5%

Professional Bios

founder, dev, analyst, etc.

0,26

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (2.548) United Kingdom (1.595) London (1.394) England, United Kingdom (1.122) UK (630) Manchester, England (471) North West, England (335) Birmingham, England (303) Scotland, United Kingdom (301) London, UK (267)

629

Verified Followers

0.62% of total

10.353

Protected Accounts

10.25% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14.101.392 Wrestler Wrestling, Motivation, Self-promotion
@stephenfry 12.275.313 - -
@JKCorden 10.712.160 TV Host Comedy, Late Night TV, Entertainment
@LewisHamilton 8.042.807 Racing Driver Veganism, Animals, Adventure
@danielhowell 7.658.783 Comedian Comedy, YouTube, Life
@RoyalFamily 5.722.264 Royalty Updates, pictures, videos
@CherylOfficial 5.546.336 Singer Music, Love, Fashion
@Lord_Sugar 5.200.937 Entrepreneur business, entrepreneurship, technology
@AlfieDeyes 4.631.013 Influencer vlogging, lifestyle, positivity
@TheVampsband 3.669.259 Musicians music, band, tour

Top Keywords in Follower Bios

views (5.332) love (4.165) life (3.405) business (3.345) young (3.320) community (3.022) support (2.928) social (2.620) health (2.484) uk (2.474)

Top Hashtags in Follower Bios

#mentalhealth (209) #education (131) #business (125) #charity (108) #marketing (102) #digital (97) #london (96) #wellbeing (91) #training (91) #tech (90)

74.468

Followers With Bio

26.531

Followers Without Bio

73.73%

% With Bio

26.27%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3.248 analyzed

21.910

Combined Engagement

18.324

Total Likes

3.586

Total Retweets

4.382

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

40%

With @Mentions

80%

With Links

Topical Analysis:

Career Development Youth Empowerment Royal And Celebrity Support Emotional Storytelling Charitable Mission
The Prince’s Trust
@PrincesTrust

We are so sad to hear of the passing of our treasured celebrity Ambassador Helen McCrory, who gave so much energy and passion to help us continue changing young lives. Our thoughts are with Damian Lewis and their family at this time. https://t.co/Y6Zp1X1ZEI

2021-04-16
Retweets: 781 Likes: 11.325 Engagement: 12.106
The Prince’s Trust
@PrincesTrust

Happy birthday to HM The King, who founded The Prince's Trust in 1976 and continues to empower young people to develop the skills and confidence they need to find a job or start a business. Have a great day @RoyalFamily! 🎉 &gt; https://t.co/MRDZ5URK3y

2022-11-14
Retweets: 272 Likes: 2.851 Engagement: 3.123
The Prince’s Trust
@PrincesTrust

We are deeply saddened to hear of the death of HRH The Duke of Edinburgh. Our thoughts and prayers are with HM The Queen, our President HRH The Prince of Wales, and the Royal Family, at this time. https://t.co/qEo0AdF3aK

2021-04-09
Retweets: 140 Likes: 2.481 Engagement: 2.621
The Prince’s Trust
@PrincesTrust

RT @ClarenceHouse: A message from HRH The Prince of Wales to the people of Australia. For support and information about how to donate to…

2020-01-07
Retweets: 2.234 Likes: 0 Engagement: 2.234
The Prince’s Trust
@PrincesTrust

An incredible innovator and entrepreneur, Jamal Edwards MBE has been an inspiration for so many young people, through our work and beyond. Our thoughts are with his family. https://t.co/eTJhu3llrz

2022-02-20
Retweets: 159 Likes: 1.667 Engagement: 1.826

Key Insights & Takeaways

The account frequently shares tributes to notable figures, which likely strengthens its emotional connection with followers. It leverages royal and celebrity endorsements to enhance its credibility and visibility. The focus on free courses and career development highlights its mission-driven approach and appeal to young people in need.

Strengths

  • + Established follower base of 155.339
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @PrincesTrust reveals an growing Twitter presence with 155.339 followers. The account demonstrates a content-creator strategy, averaging 34,2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dez 16, 2025