Kelly Key
Twitter oficial da cantora brasileira Kelly Key. Atualizado pela Kelly e sua equipe. Vídeo novo: https://www.youtube.com/canalkellykey
309.158
Followers
73.479
Following
14.029
Tweets
47,4
Avg Engagement
2.664
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @oficialkellykey's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-05-22
- Verification:No
- Location:Brasil
Data Summary
- Tweets Analyzed:3.120
- Avg Likes per Tweet:37,3
- Avg Retweets per Tweet:10,1
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.120 tweetsThe account shows moderate engagement with an average of 799 likes and 454 retweets per tweet. The content is likely shared and appreciated by her fanbase.
37,3
Avg Likes/Tweet
10,1
Avg Retweets/Tweet
116.480
Total Likes
31.464
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
21
Median Likes
3
Median Retweets
48
75th Percentile
11.694
Top Tweet
0,15
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
67,7%
Original
8,7%
Replies
23,5%
Retweets
0,1%
Quotes
0,0%
Threads
0,1%
With Media
71,9%
With Links
60,4%
With #Tags
47,5%
With @Mentions
40,5%
With Emojis
130
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0,13
Reply/Original Ratio
0,0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84,8%
Weekday Posts
15,2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.120 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 733 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.120 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe audience primarily consists of her fans and music enthusiasts in Brazil and beyond. The content appeals to a wide demographic interested in pop music and personal storytelling.
Average
Audience Quality
29,8%
Suspicion Index
33,7%
Low-Quality %
14
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
41,8%
Empty Bio
39,1%
<10 Tweets
10,3%
Mass Following (>2K)
0,0%
New (<90 days)
65,4%
Low Ratio (<0.1)
0,0%
New (<180 days)
92,1%
No URL
25,6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
54.116.444
Total Potential Reach
14
Median Follower Reach
78
75th Percentile Reach
3,4%
>1K followers
0,5%
>10K followers
0,2%
>50K followers
0,1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
37,0%
Creators
18.502 accounts
23,9%
Consumers
11.938 accounts
39,1%
Dormant
19.560 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
138
Verified Followers
0.14% of total
10.762
Protected Accounts
10.76% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @felipeneto | 16.282.953 | YouTuber | Comedy, YouTube, Business |
| @programapanico | 10.966.136 | Entertainment | Comedy, Entertainment, Radio |
| @multishow | 7.458.977 | Entertainment | Entertainment, Music, TV |
| @hootsuite | 7.320.625 | Social Media Manager | Social media, news, tips |
| @ahickmann | 6.150.750 | Empresária | Moda, Beleza, Viagens |
| @angelicaksy | 4.807.748 | Artist | Art, Brazil, Artist |
| @oemputecido | 2.790.214 | Unknown | ,puto,perdido,2018 |
| @gshow | 2.562.025 | Entertainment | Farofa, Sol, Fogo |
| @Eliana | 2.524.032 | Apresentadora | Family, Entertainment, Fashion |
| @CatracaLivre | 1.849.941 | Influencer | Positive change, community empowerment, social impact |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
50.926
Followers With Bio
49.074
Followers Without Bio
50.93%
% With Bio
49.07%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.120 analyzed20.188
Combined Engagement
4.351
Total Likes
15.837
Total Retweets
4.038
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
20%
With @Mentions
60%
With Links
Topical Analysis:
RT @darthvanner: até hoje eu não entendo pq o video do americano fã de kelly key não viralizou pelo amor de deus o cara acha que quando ela…
"Mais uma noite chega e com ela a depressão..." #letraskk #Anjo
Paraíso ❤️🇳🇦 https://t.co/seWyQAi3ki
✌🏻 https://t.co/cnPRbXOh3Q
Outubro está qse acabando,mas a prevenção precisa durar o ano td! É mt importante nos conscientizarmos e prevenirmos o câncer de mama. O autoexame é fundamental e pode salvar vidas, qlqr alteração procure um médico! Se cuidem, nunca deixem a saúde para depois 💗 #OutubroRosa https
Key Insights & Takeaways
The account is managed by Kelly Key and her team, ensuring consistent and authentic updates. The content includes a mix of music promotion, personal reflections, and emotional storytelling. The use of hashtags and links suggests a strategy to drive traffic to official content and music releases.
Strengths
- + Established follower base of 309.158
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @oficialkellykey reveals an growing Twitter presence with 309.158 followers. The account demonstrates a content-creator strategy, averaging 47,4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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