Kenya Airways
Africa's Leading Airline, The Pride Of Africa! Need Help? ▶️ Reach us @KQSupport or Visit: https://www.kenya-airways.com/en/help/your-trip/
933.092
Followers
6.958
Following
74.205
Tweets
23,3
Avg Engagement
1.264
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @KenyaAirways's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-12-31
- Verification:Yes
- Location:Nairobi,Kenya
Data Summary
- Tweets Analyzed:3.248
- Avg Likes per Tweet:17,3
- Avg Retweets per Tweet:6,0
- Followers Analyzed:50.000
Engagement Analysis
Based on 3.248 tweetsThe account has a moderate engagement rate with an average of 1,699 likes and 410 retweets per tweet. Engagement is likely driven by high-profile announcements and customer service-related content.
17,3
Avg Likes/Tweet
6,0
Avg Retweets/Tweet
56.295
Total Likes
19.536
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
19
75th Percentile
8.810
Top Tweet
0,03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
34,8%
Original
59,0%
Replies
5,0%
Retweets
1,2%
Quotes
0,0%
Threads
0,9%
With Media
48,9%
With Links
28,3%
With #Tags
68,7%
With @Mentions
2,9%
With Emojis
165
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1,69
Reply/Original Ratio
0,23
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81,5%
Weekday Posts
18,5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3.248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 164 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3.248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50.000 followersThe audience primarily consists of aviation professionals, customers, and media outlets interested in Kenya Airways' operations and public statements. It also includes potential travelers and stakeholders in the aviation industry.
Below Average
Audience Quality
35,5%
Suspicion Index
49,9%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
56,1%
Empty Bio
61,1%
<10 Tweets
4,3%
Mass Following (>2K)
0,0%
New (<90 days)
64,9%
Low Ratio (<0.1)
0,0%
New (<180 days)
95,3%
No URL
43,8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24.616.476
Total Potential Reach
8
Median Follower Reach
38
75th Percentile Reach
2,0%
>1K followers
0,2%
>10K followers
0,1%
>50K followers
0,0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
15,9%
Creators
7.964 accounts
22,9%
Consumers
11.465 accounts
61,1%
Dormant
30.571 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
126
Verified Followers
0.13% of total
5.678
Protected Accounts
5.68% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14.105.312 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TimCoronel | 977.238 | Racer | Dakar Rally, Car Wars, Racing |
| @ShaffieWeru | 460.202 | Radio Host | Personality, Dad, TV/Radio-Host |
| @omwambaKE | 429.013 | - | - |
| @paulinenjoroge | 352.986 | Digital Strategist | History, Politics, Project Management |
| @ToffTalks | 323.637 | Influencer | fashion, positivity, lifestyle |
| @VictorMochere | 312.765 | Blogger | Blogging, Thinking, Writing |
| @AzziadNasenya | 266.070 | Actor | Acting, Content Creation, Radio Presentation |
| @GardeeGodrich | 260.220 | Attorney | International Relations, Attorney, Director |
| @moneyacademyKE | 209.906 | Financial Journalist | business, news, discussion |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
50.050
Followers With Bio
49.950
Followers Without Bio
50.05%
% With Bio
49.95%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3.248 analyzed17.703
Combined Engagement
14.420
Total Likes
3.283
Total Retweets
3.541
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
Capt. Ruth Karauri, skillfully landed KQ100 B787 amidst Storm Eunice at Heathrow Airport together with First Officer, Ayoob Harunany. #ThePrideofAfrica is proud of you. #StormEuniceLondon https://t.co/ddhtEkcqnD
Congratulations H.E Dr.@WilliamsRuto https://t.co/6diGuoRxbo
Position Statement on Demise of Passenger at JKIA https://t.co/04Sn7dt5uD
STATEMENT: Diversion of KQ003 Flight From New York to Nairobi https://t.co/eOEcuZ70Ss
At 1727 EAT our Boeing 787 Dreamliner made a fly-past over Muthaiga Golf Club at the Magical @KenyaOpenGolf . In the flight deck was Capt. Rohit Joshi and Capt. Mathias Kimani. Here is the magical moment in case you missed it. #MKO2022 #ThePrideOfAfrica https://t.co/WGXqwNeuHJ
Key Insights & Takeaways
The account frequently highlights leadership and operational achievements, showcasing pride in its brand and personnel. It shares critical updates and statements, such as the demise of a passenger at JKIA, indicating a focus on transparency and accountability. Customer support and service are emphasized through direct contact information and engagement with followers.
Strengths
- + Established follower base of 933.092
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @KenyaAirways reveals an growing Twitter presence with 933.092 followers. The account demonstrates a conversation-first approach, averaging 23,3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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